Article

Daniel Durandt
Daniel Durandt 6 January 2015
Categories Innovation & Trends

What Determines Design Trends?

What and who decided what is trendy in design?

Designers, celebrities, journalists, stylists, executives and many more all play a role in creating the design trends we live with and experience daily. Fads come and go. But they are all created somewhere by someone and then some get picked up by pop culture and made into trends.

Read More on Digital Doughnut.

Marie Claire Australia writes: “How does a thing become a thing? Who decides? It’s hard enough to keep a finger on the pulse – imagine trying to find the heartbeat of a movement that hasn’t even been born yet. Yet it happens in fashion, music, even food. One day, something just feels right. And a trend is born.”

The trend setters tend to talk vaguely about their moods and feelings when asked about how they create trends. There are practical reasons why trends, seemingly at random, emerge on different runways around the world at the same time. Those similarities exist largely because of the textile industry which decides on colours and textures many years before it reaches the designers.

“In other words, somebody already knows what you’ll be wearing in a year’s time – not the precise print, but in terms of shape, colour and fabric. And they know this because fabric manufacturers have been given their orders, which influences what a designer can do, explaining the seasonal confluence of ideas at the shows. “This explains why so many apparently ‘original’ ideas can seem similar. But there’s another element to trend creation that is not about the designer’s creative genius, but about his or her ability to put what they have seen going on around them on a large public platform. And the people they’re watching are the innovators,” Marie Claire continues.

Trends are very quickly picked up and suddenly appear to be everywhere. But this can be dangerous as they can become overdone quickly. According to Absolute Media, when designing for clients it can be easy to slip into using trendy designs which will date. “I think it should come down to what becomes right for the client and their brand.

Your client has come to you to for help with improving or building their brand and they trust you will do this in their best interest. The best way is to design for the client. “The greatest brands are those which stand the test of time and not the ones which have been set up to need a new look after a year. When it comes to your client: lead, don’t follow.” 

Read More on Digital Doughnut.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more