Article

James Prebble
James Prebble 14 January 2015

The 3 M's Of Digital Transformation

Like any substantial change, the process of digital transformation begins with recognising the problem you want to solve

Like any substantial change, the process of digital transformation begins with recognising a problem.

Are the digital systems in place no longer fit for purpose? Has the business outgrown them? Is the market now demanding more from a product or service?

When the decision has been reached to transform the business through digital, evaluating the positive (and negative) impact this change will bring is vital.

Digital transformation requires investment and change throughout all parts of the business; Structure, process, insight and delivery. It’s at this point we ask ourselves ‘Have we got the money, manpower and minutes to make this happen?’

Money
The business needs to have thoroughly considered and planned for the transformation based on a detailed assessment of costs. Capital expenditure is the most obvious area, but full costs will also include disruption, reduction in chargeable time and the education required to support new developments and processes.

Lack of investment is one of the key reasons digital transformation projects fail to deliver against expectation.

Manpower
Resource requirements can be one of the most challenging areas for a business. A strong approach is to select key people from each department, to represent the priorities of the business effectively. Selecting the right people for the job is important, but the effect on their day to day role needs consideration. Roles and responsibilities also need to be made clear for each project member.

Minutes
Planning timings based on digital transformation and the business calendar are both crucial, so the key milestones can fit around business requirements. Perhaps the most important areas are contingency planning and ensuring that each phase is met before moving onto the next.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
Read more
How to Create a Landing Page: The Ultimate Guide

How to Create a Landing Page: The Ultimate Guide

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right...

Ravi Shukla
Ravi Shukla 19 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
Read more