Article

James Prebble
James Prebble 14 January 2015

The 3 M's Of Digital Transformation

Like any substantial change, the process of digital transformation begins with recognising the problem you want to solve

Like any substantial change, the process of digital transformation begins with recognising a problem.

Are the digital systems in place no longer fit for purpose? Has the business outgrown them? Is the market now demanding more from a product or service?

When the decision has been reached to transform the business through digital, evaluating the positive (and negative) impact this change will bring is vital.

Digital transformation requires investment and change throughout all parts of the business; Structure, process, insight and delivery. It’s at this point we ask ourselves ‘Have we got the money, manpower and minutes to make this happen?’

Money
The business needs to have thoroughly considered and planned for the transformation based on a detailed assessment of costs. Capital expenditure is the most obvious area, but full costs will also include disruption, reduction in chargeable time and the education required to support new developments and processes.

Lack of investment is one of the key reasons digital transformation projects fail to deliver against expectation.

Manpower
Resource requirements can be one of the most challenging areas for a business. A strong approach is to select key people from each department, to represent the priorities of the business effectively. Selecting the right people for the job is important, but the effect on their day to day role needs consideration. Roles and responsibilities also need to be made clear for each project member.

Minutes
Planning timings based on digital transformation and the business calendar are both crucial, so the key milestones can fit around business requirements. Perhaps the most important areas are contingency planning and ensuring that each phase is met before moving onto the next.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more