Article

James Prebble
James Prebble 14 January 2015

The 3 M's Of Digital Transformation

Like any substantial change, the process of digital transformation begins with recognising the problem you want to solve

Like any substantial change, the process of digital transformation begins with recognising a problem.

Are the digital systems in place no longer fit for purpose? Has the business outgrown them? Is the market now demanding more from a product or service?

When the decision has been reached to transform the business through digital, evaluating the positive (and negative) impact this change will bring is vital.

Digital transformation requires investment and change throughout all parts of the business; Structure, process, insight and delivery. It’s at this point we ask ourselves ‘Have we got the money, manpower and minutes to make this happen?’

Money
The business needs to have thoroughly considered and planned for the transformation based on a detailed assessment of costs. Capital expenditure is the most obvious area, but full costs will also include disruption, reduction in chargeable time and the education required to support new developments and processes.

Lack of investment is one of the key reasons digital transformation projects fail to deliver against expectation.

Manpower
Resource requirements can be one of the most challenging areas for a business. A strong approach is to select key people from each department, to represent the priorities of the business effectively. Selecting the right people for the job is important, but the effect on their day to day role needs consideration. Roles and responsibilities also need to be made clear for each project member.

Minutes
Planning timings based on digital transformation and the business calendar are both crucial, so the key milestones can fit around business requirements. Perhaps the most important areas are contingency planning and ensuring that each phase is met before moving onto the next.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more