Article

Brad Ettinger
Brad Ettinger 13 January 2015

Ten Sure-Fire Ways To Screw Up Your Next Web Redesign (Part 1)

I've screwed up web redesigns almost every way possible. Sharing tips to help you avoid common pitfalls.

Before you embark on your next web site redesign project, why not make things really challenging? At Velir, a digital experience agency, we’ve helped lots of organizations reach new levels of digital maturity and improved website performance. Along the way, we’ve also uncovered some common mistakes that will keep just about any web redesign from achieving its full potential. Here are ten common mistakes that can derail even the most well-intentioned project.

1. Don’t worry about digital strategy – jump right to visual redesign.

Mention “digital strategy” at your next meeting and you’re sure to get some skeptical comments, maybe even a few eye rolls. It’s not surprising. These days, organizational digital strategy is often tossed around as the great panacea; a magic elixir that will make everything better, the Holy Grail every organization should strive for. But who really understands what digital strategy is, let alone how to develop and document it?

The truth is that digital strategy is critically important for organizations that use technologies to conduct their core business operations (which is just about every organization we know). While developing and documenting a digital strategy can be time-intensive, it can also be simple and straightforward.

Think of digital strategy as the way your organization will use technology to better achieve its mission and reach short- and long-term operational goals. As technology and customer behavior evolves over time, so should your digital strategy, allowing you to take advantage of new ways to stay competitive and relevant. It’s important to step back from your web design to think this through a bit. By aligning your customers’ behaviors, organizational goals, and applied technologies, you’ll develop a solid foundation for how you structure your web site as well the features, functions, and design elements of your new web presence.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more