Article

Brad Ettinger
Brad Ettinger 13 January 2015

Ten Sure-Fire Ways To Screw Up Your Next Web Redesign (Part 1)

I've screwed up web redesigns almost every way possible. Sharing tips to help you avoid common pitfalls.

Before you embark on your next web site redesign project, why not make things really challenging? At Velir, a digital experience agency, we’ve helped lots of organizations reach new levels of digital maturity and improved website performance. Along the way, we’ve also uncovered some common mistakes that will keep just about any web redesign from achieving its full potential. Here are ten common mistakes that can derail even the most well-intentioned project.

1. Don’t worry about digital strategy – jump right to visual redesign.

Mention “digital strategy” at your next meeting and you’re sure to get some skeptical comments, maybe even a few eye rolls. It’s not surprising. These days, organizational digital strategy is often tossed around as the great panacea; a magic elixir that will make everything better, the Holy Grail every organization should strive for. But who really understands what digital strategy is, let alone how to develop and document it?

The truth is that digital strategy is critically important for organizations that use technologies to conduct their core business operations (which is just about every organization we know). While developing and documenting a digital strategy can be time-intensive, it can also be simple and straightforward.

Think of digital strategy as the way your organization will use technology to better achieve its mission and reach short- and long-term operational goals. As technology and customer behavior evolves over time, so should your digital strategy, allowing you to take advantage of new ways to stay competitive and relevant. It’s important to step back from your web design to think this through a bit. By aligning your customers’ behaviors, organizational goals, and applied technologies, you’ll develop a solid foundation for how you structure your web site as well the features, functions, and design elements of your new web presence.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more