Common Themes for the New Year

2015 Social Media Predictions Roundup: Common Themes for the New Year

It’s that time of the year again, where marketers try to decipher what’s going to happen in the new year and how changes will influence their work. Within the social media space, changes are so frequent, predicting them all is a tough challenge, so Shoutlet has looked at current common themes that are likely to influence some changes:


Brands will officially shift their Facebook Strategies in Light of the Organic Reach Changes in 2014

Brands spent 2014 finding their footing after organic reach on Facebook slid. Spending more on paid amplification is a natural progression, and many will invest more in Facebook advertising to reach their audiences there, as Jay Baer predicts.

Whether some will move more dollars into marketing tactics outside of Facebook remains to be seen. As Dan Robbins, VP of Corporate Marketing at FOX put it: “Now that Facebook’s monetisation plans are out of the bag and knowing it’s likely that other social platforms will follow suit, my prediction is this: In 2015, I predict that brands will divert budget away from social platforms and will funnel that investment towards enhancing owned digital platforms like their website(s), email marketing lists, and mobile apps.” For ways to rethink your Facebook strategy, check out 4 Approaches to Overcome the Decline in Facebook Organic Reach.

Data will move from being a Buzzword to being the Centre of real, actionable strategies
Only a few bold brands have truly moved from the investigation phase to the action phase when it comes to taking a comprehensive and cross-channel approach to data, especially social data. 2015 will be the year where data will converge and businesses will organise around it, writes Susan Etlinger of Altimeter. “We can no longer afford to make data the province of siloed teams who don’t talk to each other. Want to understand the customer journey? You’re looking at social, mobile, email, web, CRM, BI, market research, supply chain and soon sensor data, at a minimum.”


Get ready to break down data silos. Start setting up meetings early in the year to get prepared. (We created a playbook to help with that here.) And learn more about data intelligence from Etlinger on Slide 24 of this presentation. this presentation

Brands Start Rolling: Video Continues it’s Upward Trajectory

Video has been an up-and-coming format for brands for years, and 2015 is no different. But with auto-play videos, a greater emphasis on short videos on apps like Instagram and Vine, and a need for brands to cut through the noise and capture the attention of their audiences, video will become an even more important element. And as Mike Stelzner of Social Media Examiner points out, video will also be more successful when uploaded directly to each social network because they will likely prefer natively hosted content. It seems to be working for Facebook – the network’s desktop views overtook YouTube for the first time ever in October after introducing auto-play. Uploaded directly

Instagram is the One to Look Out For

Instagram has bubbled to the top among networks for engagement, and brands are starting to take notice. Instagram delivered brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. And according to data from Global Web Index’s Quarterly Report, between Q3 of 2013 and Q1 of 2014, active usage for Facebook and Twitter, among other networks, had fallen. But active usage for Instagram is up 25%. Expect to see Instagram gain even more speed and traction in 2015, prompting brands to contribute even more efforts into visual storytelling. Learn five quick ways to ramp up your Instagram strategy.

Here’s to Social in 2015

No one can ever truly predict what’s going to happen in social media. But if you mix your company’s business goals, your community’s unique interests, and possible trends into your 2015 strategy, your team is a step ahead.

This post originally appeared here.


Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

Email marketing is not just about newsletters! Transactional and confirmation emails shouldn’t be neglected when it comes to design and content. An exceptional confirmation email can help you nail another purchase in minutes.

Roland Pokornyik
Roland Pokornyik 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more