Danielle Kogan
Danielle Kogan 8 January 2015

10 Crucial Web Trends To Look Out For In 2015

With 2014 coming to a rapid end, we have compiled a list of web design trends of 2015 marketers should look out for.

With 2014 coming to a rapid end, we have compiled a list of web design trends of 2015 we think you should look out for. Some of these have emerged throughout the years and become quite popular as of lately.

Read More on Digital Doughnut.

1. Responsive Design

Responsive design is nothing new in the web industry but some websites have gone above and beyond to ensure optimal user experience on all devices from large desktops to small phones. This website is the perfect example.

For more examples of responsive designs check out ‘Top 50 Best Examples of Websites Using Responsive Design.’ 

2. Scrolling Animations, Parallax Effects and Micro-interactions

Design trends such as scrolling animations, parallax effects, and micro-interactions are a great way to keep users engaged and intrigued. In recent years, parallax effects have become quite popular. This website uses a combination of large scenic photography and parallax to take users on a journey from the base of the space needle up to space! Check it out!


For more examples of Parallax designs, check out ‘Top 60 Parallax Examples.’

3. Typography

Typography has really sky-rocketed as a web design trend. This is because in the past, web type-kits were very expensive. Sites with limited budgets could not go down the typographic design route. Now that Google Fonts has free options and there are many very affordable type kit options, websites are taking the typographic design route much more frequently! 

For more examples of typographic designs, check out ‘Top 50 Examples of Websites Using Typography.’

4. Flat Design

Flat design websites focus solely on content. Flat designs essentially strip away the complicated textures and graphics in order to achieve a simpler, sleeker design.

5. Minimalism  

This technique omits any unimportant details in order to emphasize the sole purpose of the website. Some tips to achieve a minimal design are reduce the number of pages, focus only on necessary elements and eliminate the unnecessary elements.
For more examples of minimalist designs, check out ‘Simple is Better: 30 Examples of Minimalistic Webdesign.’

6. Background Images

Using large background images is a great way to make your website stand out! Photographs, when chosen strategically, tell users a lot without using any words at all. This is a very powerful way to get your message across!

7. Video

A go-to method to really blow your users away is to take your users on a video journey. HTML5 allows websites to quickly load large background videos and really impress any website visitor!

8. Ghost Buttons

Ghost buttons are really subtle and have minimal hover animation. They are typically paired with larger background images or videos to achieve the ultimate elegant design.

9. Grid Layout

Grid layouts offer organizational simplicity to users.  Grid layout designed websites give users the extra nudge to go ahead and explore all elements of the site. 

10. Visual Story Telling

What better way to clearly convey your company’s story than to do it visually? Users are more compelled to to become prospective clients when they are visually captivated by your company’s message and mission.


This article first appeared here.

Read More on Digital Doughnut.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more