Article

Dennis Koutoudis
Dennis Koutoudis 5 February 2015

What Differentiates The Use Of LinkedIn Ads For Small Businesses?

B2B small businesses see the best results from LinkedIn ads.

The small businesses that would most benefit from using LinkedIn ads are the ones in the B2B (Business to Business) sector, i.e. the ones whose clients are other businesses and the ones whose product or service is to be used at an enterprise level.

In more detail, those small businesses, whose client base is comprised of the core users of LinkedIn i.e. CEO’s, VP’s, Job Seekers, Job Recruiters, Business Owners, Influential Decision Makers, Affluent individuals and generally speaking business professionals.

What differentiates the use of LinkedIn ads for small businesses compared to ads in other social media networks?

  • One of the greatest advantages of advertising using LinkedIn ads is the ability they give you to reach your highly targeted professional audience (highly qualified potential leads) via very specific & sophisticated filters. You can therefore for example, target your ads by your potential audience’s: Location Company Name Company Industry Company Size Job Title Job Function Seniority School Name Field of Study Degree Skills Membership in a particular LinkedIn Group Gender Age

  • With LinkedIn ads you can also exclude a certain number of individuals (who meet certain criteria) from your advertising campaign’s reach. For example you may choose to exclude from your campaign, people who are members in certain groups on LinkedIn. 

  • With LinkedIn ads you can target the most affluent, influential decision makers and the most educated people on social media. Therefore the quality of the potential leads approached with LinkedIn ads is significantly high. 

  • Audiences reached via LinkedIn ads convert at a significantly higher % than on campaigns on other social media networks which makes the advertising budget spending very efficient. 

  • With LinkedIn ads you can target more than 313 million users worldwide & the number of LinkedIn users is growing at a significant pace (2 new users every second), therefore you have a very rapidly growing target audience. 


Can you think of other things that differentiate the use of LinkedIn ads for Small Businesses?

About Author:
Dennis Koutoudis is a LinkedIn addict & evangelist. He’s the founder of "LinkedSuperPowers". LinkedSuperPowers is LinkedIn Training delivered via a FREE weekly Newsletter, specifically designed to teach you the everyday LinkedIn Strategies, Tips & Tricks.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more