Article

Gal Borenstein
Gal Borenstein 19 February 2015

Top 10 Digital Branding Trends For 2015 [Infographic]

What are the top digital branding and marketing trends in 2015 that cannot be ignored? Find out!

Top 10 Digital Branding Trends For 2015



1. E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL- VILLAGE ENTREPRENEURS
With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight.

2. SOCIAL MEDIA BRAND MELTDOWNS WILL INCREASE
As digital brands strive to provide an authentic experience by engaging with customers and prospects on social media, more big brands will suffer from viral criticisms and meltdowns on Twitter, Instagram and Pinterest. The customers’ instant access to social media channels combined with a company’s misunderstood humor could be detrimental for their brand reputation.

3. THE MOUSE WILL GET THE FINGER
Digital brands will be designed for scrolling rather than bulky clicking to achieve a smoother and more direct user engagement. The mouse will still be around, but your fingers will do more of the walking.

4. MOBILE FIRST, MOBILE LAST
Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information.

5. CITIZEN JOURNALISM IS THE NEW JOURNALISM
Traditional news media that was considered trusted will give way to social media’s citizen reporting. Unfiltered content will go viral quicker and earn trust faster than any accredited news organization can deliver.

6. BEHAVIORAL & PREDICTIVE DATA ANALYTICS ARE THE NEW PSYCHOLOGIST’S COUCH
Marketers will rely on predictive and prescriptive data analytics to make major advertising decisions like never before. The psychologist’s couch is being replaced with big data analytics that demonstrate insights on user behavior data dissected to the micro-level.

7. LESS IS MORE
Content marketing will be re-engineered to align responsive web and mobile designs that demand larger imagery and minimalistic text for enhanced user experience.

8. CONTENT AUTHENTICITY WILL BECOME CRITICAL
As content marketers automate their content, the role and importance of authentic content creation will increase. People are less likely to believe hyped marketing schemes and more likely to accept genuine imperfect consumer reviews as a compass for purchasing decisions.

9. PRIVACY IS GONE – AND SO IS THE EXPECTATION
The notion that consumers have privacy when online will be reduced to a minimum as more cyber security attacks and big data analytics will render any web site visit a “deep probe into the mind of the buyer.” The expectation of anonymity will be replaced with the expectation of “protected security patronized by the seller.”

10. YOU ARE WHO GOOGLE SAYS YOU ARE
Corporate buyers and consumers alike will increasingly trust what they see on Page 1 of Google. Today, the most important first impressions happen online. Companies will have to monitor postings on social media platforms diligently.

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more