Alan Hennessy
Alan Hennessy 3 February 2015

The Value of Networking

Networking - waste of time?

What does business networking stand for? It allows business people build new business relationships and generate new opportunities at the same time. What we fail to see is we build these relationships every day of our lives. When we first start school we build a group of friends and if we are lucky enough we hold on to them through our adult life.

We move in many different circles and each one of them are networks. In business we learn to understand very early on the value of these networks and nuture these relationships into strong and effective connections.

Some people think business networking is a waste of time. I on the other hand, disagree with this statement profusely.

When I started my business, I knew what I wanted to achieve but did not know were to go or who to speak to. Yes there are all the usual channels that benefit any start up business and can advise you such as Local Enterprise boards etc. You know your business and the strategy you want to adopt which is great, but this is no use if you cannot attract customers and build trust.

Very early on I realised this and made it one of my goals in the first year of business to attend numerous networking events. There are a lot of benefits and opportunities to avail of at these meetings. One of the first things that struck me was, I am not alone trying to get a business of the ground. Everyone is there for the same reason, to meet likeminded people and gain insights into how they have solved problems and build relationships.

To build a reputable company that can supply products and services, your business requires contacts and that’s what can be nurtured and developed at these events, you can also learn alot from them.

Over the first couple of weeks I felt like I was on my own but then one day I was introduced to another young entrepreneur and slowly we gathered together a new group of business associates. Each one of us had something different to offer each other, trust began to develop and with that new business opportunities arose. We now meet once a month and share ideas and tackle issues that we are having in our businesses and help find solutions.

The value of networking has always been there, but now more than ever it is imperative to connect with like minded people in order to stay in business today and the stronger the links the better the opportunities are. This is what networking is all about. Whether you are starting out in business or are looking to move in a different direction, network meetings can facilitate this.

Most networking events usually will have guest subject matter experts available who can give you a lot of advice and tips on resources that are freely available to help you. The key to all of this is never miss an opportunity to network. Some of the best and most successful entrepreneurs started and continue this way.

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more