Article

Nicky Nikolaev
Nicky Nikolaev 12 February 2015

The Perfect Social Media Posts

When posting on LinkedIn, Facebook, Twitter and so on you have to make sure that you are not just posting links.

When posting on social sites like LinkedIn, Facebook, Twitter and so on you have to make sure that you are not just posting links.

 

If you want to engage with people and drive traffic to your website content you have to optimize and craft your posts really well.

 

Here are some optimization pointers that you could follow in order to create clickable, likeable and shareable posts:

 

Blog Posts

Engage with titles – The title should grab people by the eyeballs. This is the first thing people see and actually read. Include important keywords at the start of the headline and make sure it is under 70 characters.

 

Opening paragraph – this is where you need to grab your readers’ attention. Use wisely your keywords there and draw the attention of readers by giving them the feel for what they should expect from reading the whole story.

 

Imagery – adding images and graphics to your blog post is like adding spices to your meal. It will make your post more engaging and likeable.

 

Words – the good post is somewhere between 500 and 800 words. This is just about enough to get your message across and make a point and it isn’t like too long that you lose the attention of your readers.

 

CTAs – Call to Actions are a summary of the post within a several words phrase. You can use them to summarize the post and to redirect people to another article that they might find enjoyable or interesting. Another thing you could do is ask them a question they have to reply to in the comments.

 

Link love – use links in the article to send readers to your past articles or list previous posts that are relevant to your article that viewers might enjoy.

 

Social love – add social media buttons and icons so that people can promote your stuff and give them some more social love.

 

LinkedIn 

Status – when posting a status you have to make sure it is informative, relevant and up to date. Do not use a lot of characters, keep it short and thought provoking in order to engage more people.

 

Link love – when you add a link to your update you get to generate more traffic towards your articles.

 

Description – do not always use the description that gets pulled from your article. Make sure you edit it so that it displays short and concise messages that will draw the attention of users.

 

Comments – don’t just collect comments, you have to engage in the conversation and respond to your audience in order to build a strong relationship. You have to ask questions, answer others, give pointers and promote the discussion even further.

 

Analysis – this is a key point as it gives you an idea of what your target audience is like and it will help you tailor your posts the way they like them.

 

 

Originally posted here.

 

About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
Top 5 SEO Mistakes To Avoid In 2017

Top 5 SEO Mistakes To Avoid In 2017

Have you been spending lots of money on your SEO campaigns, but you don’t see the results? There are chances you could be committing some of the dreaded SEO mistakes such as keyword stuffing, using broken links, duplicate content, linking from low quality sources and more.

Rajat Tyagi
Rajat Tyagi 18 April 2017
Read more
Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling strategy.

Elizabeth Victor
Elizabeth Victor 18 April 2017
Read more