Article

Nicky Nikolaev
Nicky Nikolaev 12 February 2015

The Perfect Social Media Posts

When posting on LinkedIn, Facebook, Twitter and so on you have to make sure that you are not just posting links.

When posting on social sites like LinkedIn, Facebook, Twitter and so on you have to make sure that you are not just posting links.

 

If you want to engage with people and drive traffic to your website content you have to optimize and craft your posts really well.

 

Here are some optimization pointers that you could follow in order to create clickable, likeable and shareable posts:

 

Blog Posts

Engage with titles – The title should grab people by the eyeballs. This is the first thing people see and actually read. Include important keywords at the start of the headline and make sure it is under 70 characters.

 

Opening paragraph – this is where you need to grab your readers’ attention. Use wisely your keywords there and draw the attention of readers by giving them the feel for what they should expect from reading the whole story.

 

Imagery – adding images and graphics to your blog post is like adding spices to your meal. It will make your post more engaging and likeable.

 

Words – the good post is somewhere between 500 and 800 words. This is just about enough to get your message across and make a point and it isn’t like too long that you lose the attention of your readers.

 

CTAs – Call to Actions are a summary of the post within a several words phrase. You can use them to summarize the post and to redirect people to another article that they might find enjoyable or interesting. Another thing you could do is ask them a question they have to reply to in the comments.

 

Link love – use links in the article to send readers to your past articles or list previous posts that are relevant to your article that viewers might enjoy.

 

Social love – add social media buttons and icons so that people can promote your stuff and give them some more social love.

 

LinkedIn 

Status – when posting a status you have to make sure it is informative, relevant and up to date. Do not use a lot of characters, keep it short and thought provoking in order to engage more people.

 

Link love – when you add a link to your update you get to generate more traffic towards your articles.

 

Description – do not always use the description that gets pulled from your article. Make sure you edit it so that it displays short and concise messages that will draw the attention of users.

 

Comments – don’t just collect comments, you have to engage in the conversation and respond to your audience in order to build a strong relationship. You have to ask questions, answer others, give pointers and promote the discussion even further.

 

Analysis – this is a key point as it gives you an idea of what your target audience is like and it will help you tailor your posts the way they like them.

 

 

Originally posted here.

 

About Author:

Twitter handle: @socio_saurus

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more