Article

Digital Doughnut Contributor
Digital Doughnut Contributor 25 February 2015

Social Media's Untapped User Base - The Boardroom

When it comes to networking, there's probably no better place to start than with the CEO, the boardroom and the rest of the C-Suite.

Social media is entering a new phase.

LinkedIn Blog


We’re finally getting over the hype generated by marketing departments worldwide. They viewed social networks as a wonderful new way to ’engage’ with prospective customers. Unfortunately, most of this engagement involved one-way broadcasting with little understanding of the subtleties of interaction. No wonder ROI wasn’t forthcoming. I’m sure more than a few CMOs’ heads have rolled as a result.

 

Now it’s time for businesses to start using social networks in the way they’re meant to be used - to network. The clue’s in the name, dumbo.

When it comes to networking, there’s probably no better place to start than with the CEO, the boardroom and the rest of the C-Suite. These folks are in charge. They set strategy. They need to see what’s around the corner. Big, expensive market reports from well-known business consultancies is one way to go. Another way is Twitter.

Seriously? Sure, why not. Twitter is the world on a screen. Everything you need to know or want to know (or don’t want to know) happens first on Twitter. Then it rolls out to the business newswires and news websites. Finally it filters down to the planners and experts and creators of expensive reports.

If you think about it, it makes a lot of sense for the CEO or the CFO or any other CXO to be on Twitter. They don’t need to interact, but they should at least be listening to what’s happening - in real time - in their industries.

I understand that Twitter is scary and new to many of the older generation. Heck - it’s alien to many young people too. But that’s no reason not to use it. There’s plenty of help out there to get you started and show you the ins and out of hashtags, retweets and favorites.

One of the beauties of Twitter is the amazing array of free stuff that makes it even easier to use. One of my favorites is TweetDeck. Now owned by Twitter, it’s basically a dashboard that allows you to set up columns for keywords (hashtags), people, alerts, etc. It’s your own, personalized, instant-access window on your business world. Why wouldn’t any CEO or director worth their salt NOT want that?

The biggest challenge for Twitter and other social networks (even LinkedIn) is selling this value to the C-Suite. Too many people running businesses are stuck in very traditional ways of doing things. That’s what they learn in business school and on MBA courses. Most simply don’t know enough about social media to make an informed decision about whether it can help them or not.

I believe it’s our job to start educating them. The potential benefit is huge and would take social networking to a whole new level.

It may even require the creation of a new social network specifically for business leaders - but that’s a discussion for another day. For now, let’s concentrate on getting business leaders to see the benefits of existing platforms like Twitter and LinkedIn.

Original Post

Read More on Digital Doughnut

 

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more