Article

Clifton Lobo
Clifton Lobo 5 February 2015

How To Use Snapchat For Business

Is your business taking advantage of the power of Snapchat?

Snapchat has come a long way from its humble beginning in 2011, emerging as a social tool for the teens that seemed different from the rest and now evolving as of 2015. Businesses can get personal with their customers on this platform, unlike Facebook, Twitter, Instagram, etc. But first,

What is Snapchat?

Snapchat is a mobile application where you can take a photo or a video, add a caption or doodle, and send it to a friend or add it to your Story to share with some or all of your friends. Friends can view Snaps for up to 10 seconds, and then it disappears.

Snapchat is unique in that all photos and videos only last a brief amount of time before they disappear forever, making the app ephemeral in nature, though users can take a screenshot to save Snaps. As of May 2014, the app’s users were sending 700 million photos/videos per day.

The part that most people don’t know is that you can also live video chat with your friends on Snapchat. Its really simple and requires both the parties to be online. There’s no real calling involved (incoming or outgoing).

Snapchat
Snapchat For Business
Your target audience: The platform is primarily used by the younger generation, a third of 18-24yr olds in the US use Snapchat, making it a powerful marketing channel only if your business caters to younger customers.


Therefore, Snapchat is a B2C tool where businesses can target audiences between the ages of 16-25.

 

UsTrendy: A popular independent fashion e-commerce site and one of the fastest growing retailers online. The company has experienced 300 percent revenue growth year-to-year, and Snapchat has been a major marketing focus for them, said Sam Sisakhti, founder and CEO of UsTrendy.

How you can use Snapchat:
Get personal with your customers

If there’s anything businesses need to understand about how customers use Snapchat, it’s that Snapchat is supposed to be fun. Don’t be afraid to show personality, tell your business’s story and make customers feel special with your Snapchats.

Share promotions with your valued customers

16 Handles, a frozen yogurt chain, uses Snapchat to send discount coupon codes to customers who send them snaps of themselves or friends eating 16 Handles frozen yogurt. The discounts range from 5% to 100% and recipients redeem the coupon by showing the cashier the code.

Within a few days of beginning their Snapchat campaign, 16 Handles had exchanged more than 1,400 images with users, and built a user list to which they could send future promotional material.

Introduce new products

For example, if you run a fashion brand share your latest work. Or if you run a restaurant, show off your new dish! You can even give your customers the chance to order new items before others can.

Snapchat

Expand and win over new customers with an offer.

New offers put you in touch with new ones and generate leads. The offers incentive helps you build a follower base that receives future offers and coupon codes.

You can use this to get your followers to add you on Snapchat and their friends as well. Now you have new followers on Snapchat, so get their attention with promos or offers!

Give your audience a backstage pass

Using Snapchat’s ’story’ feature you can tell your audience a story with a series of photos or videos.

If you’ve got something funny or eventful happening at your office, tease your audience a bit and then direct them to something new on your website.

The New Orleans Saints use this feature to its full potential by regularly sending out stories that include behind-the-scenes footage, a look at kits for the game and images of new Saints products.

Snapchat

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