Article

Moses Gomes
Moses Gomes 25 February 2015

How eLearning Systems Can Change B2B Product Demo And Customer Support

B2B organizations should reduce dependability on face-to-face product demo and start launching demos with eLearning systems.

Traditionally B2B organizations have been offering product demos at customer location.



This accounts to huge amount of investment in travel and stay, but cannot be neglected. Often customers also request for repeat of demos, which builds the cost. This happens due to complexity of product or low academic qualification of customer, they take more time to learn. B2B companies especially in the area of customize products regularly face this problems of repeat demos, thus reducing profit on sales.

B2B should develop new age ELearning systems for product demo. ELearning systems now have high technology integration like Augment Reality, virtual Reality, Web – Meetings, etc. These systems can be incorporated with questionnaire for evaluation of product demo based on answers.

Further, this questionnaire will also help in product and service co-creation based on feedback. Each eLearning capsule or graphic video shouldn’t be longer than 2 to 3 minutes duration to engage with customer and ensure understanding. These demos can be translated into different languages and sent on smart phones. Further B2B organizations can offer customer support using these eLearning systems, probing the user to identify issues and raise support tickets for customized solutions

Some benefits of eLearning Systems to B2B organizations: Cost Effective: eLearning is cost effective as there are no logistics like travel and stay of engineer is involved. This will reduce dependability on printed collateral’s, as everything is available on cloud servers.

Learning 24 x 7 x 365: User can learn watching repetitively, thus increasing engagement. Also as the eLearning systems are on cloud, users can watch it at his / her convenience.

Tracking of course: ELearning systems can be incorporated with tracking systems which can help B2B organization to understand analytics. These eLearning demos can be incorporated with questionnaire for evaluation of demo. Feedback systems like these helps in product development, since users can share in real time and partner in co – creation of product / service.

Standardization and Scalability of demo: ELearning systems help to standardize demo, also help to integrate changes based on feedback in real time, so demo course keeps on evolving for better engagement and understanding of user.

Read More on Digital Doughnut

 

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more