Article

Google Plus - Why? How?

Google Plus is being used by millions. Is it time you used it too?

Google Plus is a social channel that often scares a lot of companies. It can be difficult to find out how to use it, and this means that it often gets ignored. My advice is, don’t fear it. Use it! I will explain why and how. 

As can be seen in this statistic from January 2015, Google Plus has got more active users than Instagram, Twitter and Tumblr. 

Google Plus
SEO
Google Plus is a very useful channel for your business to improve search engine optimisation. When you have built your Google Plus Business Page and have had it verified, Google will award your engagement by automatically ranking you higher in the Google search results. When your Google Plus followers give your posts a 1+, they will influence what is popular at Google Plus, and this will push your status higher. Whenever a person follows you at Google Plus, your brand will be shown higher when they are searching in the Google search engine.

Google Plus Local
If you choose to opimize your brand to Google Plus Local, your business will be shown on Google Maps, and your contact information, phone number, and opening hours become available to the search engine, along with your latest posts at Google Plus. 


Google Plus Communities
When it comes to communities at Google Plus, there is much that is valuable and interesting for your business. You can post your content in the communities and get your brand exposed amongst an audience that has a special interest in exactly your area. If you get more advanced, you can make your own community and reach even further.

Google Hangouts
By using Google Hangouts you will be able to maintain contact with your potential and existing costumers by using HD video or text. You can arrange meetings with a maxium of 15 participants. Furthermore you can combine your Google Hangout meeting with your Google Calendar.


How To Create A Google Plus Page
When you create a Gmail account for your business, you will automatically get access to create your Google Plus Business Page. Before you start, consider whether you need a normal Google Plus business page or if it is best with a Google Plus Local page. Add as much information as is possible; address, phone number, email, links to your other social channels, website etc. Remember to confirm your website by adding your Google Plus code to the start page of your website. By doing that, your Google Plus page will be shown at the right side of the Google search engine results and it will be easier for users to find your details.

Interact, Interact, Interact
It can’t be said enough! You have to interact with your followers. Don’t hold back giving 1+ to your followers posts. Share those posts that are interesting and relevant to your followers, and relates to your business area. If a post is particularly useful, add a comment whereby you credit the person or business that posted the content.

Hopefully, after reading this blog, you are motivated to create a Google Plus business page, if you haven’t done already. At that point you can start getting your share of all the potential that is waiting for you.

If you need consulting and advice regarding your brand and how you can get the most exposure across the social channels, you are always more than welcome to contact the qualified people at UKDK by e-mailing admin@ukdk.co.uk

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more