Article

Categories Email & eCRM, Technology

Cloud Computing Can Include Unified Comms

While businesses are busy moving their IT to the cloud, few have realised the benefits of moving their telecoms and communications there too.

It should come as no surprise that so many businesses across the world are starting to embrace cloud computing. Why wouldn’t they, when the benefits of off-premise hosting are not only numerous but compelling: reduced IT costs, flexibility, scalability, economies of scale, business continuity and disaster recovery are to name but a few.

 

Given the advantages it provides, why are these same technology adopters not reaping the rewards that cloud hosting can offer their Unified Comms (UC) opertations?

 

While businesses are busy moving their IT to the cloud, few have realised the benefits of moving their telecoms and communications there too. This just goes to show that far too many people still think of technology as IT rather than ICT. It may be called cloud computing but it isn’t only IT applications such as email and CRM that can be virtualized; these days it is perfectly possible to have a virtual instance of your IP telephony call control hosted on an off-premise cloud next to your production IT estate.

 

UK businesses need to bear this in mind because, at the moment, many of them are missing a trick by failing to recognise the business benefits of moving telephony to the cloud. This has been highlighted by a recent survey of UK businesses conducted for Six Degrees Group (6DG) which found more than half of those using cloud for IT hosting had not considered using it for their telephony and UC.

 

The survey revealed that even when businesses were using cloud for their telephony, they were mark-edly cautious about doing so, with only a small proportion willing to host more than three-quarters of their telephone systems in the cloud.

 

Of the 52% of businesses that were not using cloud for their telephony, 44% said control was the main reason for keeping systems on-premise, and just over a quarter had concerns over quality and redundan-cy compared to traditional telephony systems. In what could be seen as a scathing indictment of the fail-ure of the cloud computing sector to inform customers of the technology’s potential, a remarkable fifth of businesses were not even aware that telephony could be hosted in the cloud. 

 

Given the benefits that IP telephony can provide, ignorance in this case is most definitely not bliss. Cloud-based telephony can deliver speed, flexibility and scalability to a company’s communications and provides a more tailored solution. Just as with IT in the cloud, a hosted telephony service removes the need for large, upfront capital investments and upgrades. 

 

Despite concerns over control, quality and redundancy, telephony in the cloud is just as resilient and se-cure as on-premise systems. The service also provides the flexibility for businesses to access voice, video and collaboration tools on virtually any device while enjoying the OPEX benefits that are only achievable with cloud. Cloud-based telephony services can deliver a new path to greater business agility for compa-nies while providing them with the flexibility of a pay-as-you-grow environment.

 

The time has come for companies benefiting from cloud for IT to recognise they have the opportunity to do the same with telecoms and UC. At the moment, many businesses are not taking full advantage of the benefits of cloud computing, and even those using hosted IP telephony aren’t using it to its full potential. In some cases, it doesn’t help that services providers have failed to explain that it makes sense to stream-line operations and put telephony in the cloud too.

 

Businesses anxious about moving telephony to the cloud should look for a converged services provider that can address their quality and control requirement, by using a fully-featured single-instance virtu-alised IP-PBX that’s fully resilient. It’s perfectly possible for businesses to get the best of on-premise in-frastructure with the business benefits of the cloud. All they have to do is call. 

 

Read more insights from Six Degrees Group

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more