Article

Bob Jones
Bob Jones 9 February 2015
Categories Search Marketing

Cheap Links, Fast Links Or Quality Links - Pick One

Not all links are created equal. Searchengines put a lot of effort in deciphering just how valuable an incoming link is.

Incoming links (backlinks) are a huge part of the secret sauce that makes websites rank and stick high in Google’s search results pages. In a nutshell, what is really happening is a popularity contest, where search engines will look at who is linking to who and figure out who the popular pages are.

 

Not all links are created equal and search engines put a lot of effort in deciphering just how valuable an incoming link might be for their ranking system.

 

For example, known criteria to evaluate the worth of a link are link placement signs; Is the link part of the editorial copy or simply a blog comment, is it placed in the sidebar or footer of the site, does it show up on ALL the pages (not ideal after Google’s Penguin updates), are there many other outgoing links on the page, is the content relevant to the linked page, is there a rel=nofollow attribute attached to the link? These are just some of the pieces that complete the puzzle, oh, and did you know Google keeps changing the puzzle (algorithm) daily so no one can really put the whole damn thing together? This is what keeps SEO and link building fun for geeks like us.

 

Cheap links, fast links or quality links – pick one 

Like so many things in life, you can only pick one of these three – cheap, fast or good. The question you will have to ask yourself is what you’re trying to achieve and if what you’re doing is making the best use of your online marketing budget.

 

Cheap links are cheap. 

They are also known as spam. You can get a whole lot of them all over the web for a few dollars and they will likely give you an initial boost in ranking – until the next Google update (which is now a rolling update) when Google kicks you out of their index and you’ll have to go through a painstakingly long process of link removal requests and compiling a disavow file for Google.

 

Fast (quality) links are likely very limited (unless they’re cheap). 

You might be able to get some good quality links in a short period of time if you are an online influencer and get make use of your network of friends with great websites. Chances are 95% of us will run out of easy link placement opportunities rather quickly and will have to move on to labor intensive link prospecting and negotiating tactics (which is something we love doing here!)

 

Quality links are the secret sauce ingredient that will make Google love your website. 

These are not cheap (don’t buy links, Google doesn’t like that) and often not fast either. However – try to think of it this way; The harder it was to get a link placement because the links were vetted by a real person who carefully selects who they’re willing to trust and link to, the likelier it is that Google will give that link a lot more weight when adding up the total SERP ranking sum.

 

Seems legit, right? Link building resources There is a post on my personal blog that I try to keep updated with new link building resources that I find useful and am willing to link back to. These are link building guides, tools, reviews and newsletters for example.

 

If there’s anything you think should be included, get in touch and I’ll gladly have a look at your suggestion.

 

Originally posted on our company blog, Visible

 

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more