What is Barnacle SEO?
Barnacle SEO has been known about for some time now, but it's now making a relatively large comeback.
Barnacle SEO has been known about for some time now, but it’s now making a relatively large comeback. Will Scott is attributed to having conceived the name as another phrase for “parasite SEO”.
The core of barnacle SEO is perhaps best explained by Will Scott himself when he states Barnacle SEO as:
“Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”
You see, it’s becomes apparent that large sites will catch the attention of more traffic in their SERPs as opposed to smaller websites. Therefore, it goes without saying that you can get extra visitors to your site if you attached it to another website with more traffic, like Google+ or Yelp. To summarise, this is a process of attaching your website to other, bigger sites, which is then identified as Barnacle SEO.
As an example, if you’re a plumber based in Bristol, then you’re more likely to get on the first page and noticed by prospective customers if you add your site on the most appropriate local Yelp category.
Prior to you attaching your website onto a bigger site, you’ll have to identify the exact sites that will help you succeed in your actions. It is well known that certain local sites in precise categories will help to achieve higher rankings than others, as well as those that are being created in a different way.
Begin by carrying out a search on specific keywords related to the category your company is in. This is so you can recognise the website that addresses your requirements the best. However, you should only select sites that have constant results.
Whilst you can use Yelp as a starting point, there is no problem in stretching your search to different sites like Google +, Yahoo Local, Thomson Local, Touch Local as well as Yellow Pages. Continue to create your account and then start a business profile, once you have established yourself on one of the local directories.
Clearly, the first thing you’ll need to do after starting your company profile is to try and get it optimised. Google+ Local is a great starting platform to begin your business optimisation quest.
Make sure that the details placed in every profile that you produce are up to date and in sync. You definitely won’t want to baffle the search engines by having differing profiles. By doing this, it means you won’t be able to fully exploit the rewards that come with barnacle SEO.
Some of the fundamental data that needs to be on the profile will include a company name, contact details, your opening and closing times, and also website links. Also, be sure to let the visitors to your site know about your business, the products that you sell and the kind of services you offer. You could achieve this through either videos or images.
Remember to assess your profile when you have a moment, as this can significantly help to raise your visibility within the larger site, as well as in the common SERPs too.
It will require your patience with regards to the SEO to take effect, plus the fact that creating profiles on a range of directory sites can be somewhat stressful. However, keep in mind that you won’t need to pay a penny for these sites and so your time and effort will definitely be noticeable in the long run.
With thanks to barnacle SEO, your business presence can be felt online and the brilliance of it is that this strategy is very affordable, particularly if your resources are limited.
If you need further help in promoting your business digitally, get in touch; our contact form.
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