Article

Oisin Lunny
Oisin Lunny 22 December 2015
Categories

Top 10 LinkedIn Tips

LinkedIn provides an opportunity for marketers to establish their professional identity, keep abreast of industry trends and put content in front of the right members at the right time.

With more than 400 million members worldwide, LinkedIn provides an opportunity for marketers to establish their professional identity, keep abreast of industry trends and put content in front of the right members at the right time.

 

Here are my top 10 tips for getting the most out of Linkedin:

 

Share Little Share Often

Maintain your personal brand by sharing updates, posts and content with your network regularly. Tag other people or organizations involved and use the sharing options to your best advantage.

 

 

 

Make Your Content Work For You

Monitor your key metrics, use a URL shortening service for easy comparison with non LinkedIn shares. LinkedIn will also let you know how your posts and shares are doing.

 

 

Leverage Slideshare

LinkedIn’s Slideshare is awesome, I been using it for over 7 year and I can’t think of a better way to share presentations. I upload almost all of my main event presentations to Slideshare on the same day as the conference, then share on LinkedIn and Twitter using the event / panel hastag.

 

 

Choose Some Groups And Get Involved

I find LinkedIn groups such as the excellent Digital Marketing group a really useful feature to connect with people in specific verticals or with specific interests. Popular group posts will also be emailed to all of the group members.

 

 

Connect With Everyone You Meet At Networking Events

I’m busiest on LinkedIn after a major conference (such as SXSW or MWC) with finding people I’ve met during the event and LinkingIn to follow-up or just to stay in touch. I currently use the CamCard app to optimize the business card scanning process.

 

Leverage LinkedIn For Inbound Sales

If you are speaking at conferences, make sure you encourage people to connect with you on LinkedIn. This way they will be able to reach out to you with inbound business opportunities inspired by the presentation. Many significant business opportunities, deal, and conference speaking opportunities, have arrived via my LinkedIn inbox.

 

 

Images Are Powerful

LinkedIn is perhaps less well-known for the impressive levels of engagement delivered by sharing infographics or memes, however, using visuals is a powerful way to connect with your network.

 

Updates Are Important

LinkedIn updates from your network are a convenient and very timely way to stay informed about who is active, and to congratulate people on career milestones and new roles. The LinkedIn homepage is also incredibly valuable for catching up on what your contacts are doing, and the content they are recommending.

 

 

Stay Professional

Be graceful in all of your LinkedIn interactions. Never flame, you never know where people might end up. Also, stick to business-related content!

 

 

Be Smart About Connecting

Don’t be afraid to reach out to people you have not met but would like to work with, but never “spray and prey”. There is nothing worse than a badly researched email enthusiastically trying to sell you something completely irrelevant. Also, send connection requests to people very soon after you meet them, and use the connection request button on their profile page so you can include a personal note to remind them where you met. If they are swamped at the moment or don’t get to your message for a while, this personal reminder will make all the difference.

 

 

What I’m doing next on LinkedIn – looking into the LI Managed Marketing Solutions to compliment our global marketing strategy.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

One of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller, AdSense expert, then Pareto’s Rule applies to your business. Understanding it is vital to your success.

Alex Papaconstantinou
Alex Papaconstantinou 17 May 2017
Read more