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Oisin Lunny
Oisin Lunny 22 December 2015
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Top 10 LinkedIn Tips

LinkedIn provides an opportunity for marketers to establish their professional identity, keep abreast of industry trends and put content in front of the right members at the right time.

With more than 400 million members worldwide, LinkedIn provides an opportunity for marketers to establish their professional identity, keep abreast of industry trends and put content in front of the right members at the right time.

 

Here are my top 10 tips for getting the most out of Linkedin:

 

Share Little Share Often

Maintain your personal brand by sharing updates, posts and content with your network regularly. Tag other people or organizations involved and use the sharing options to your best advantage.

 

 

 

Make Your Content Work For You

Monitor your key metrics, use a URL shortening service for easy comparison with non LinkedIn shares. LinkedIn will also let you know how your posts and shares are doing.

 

 

Leverage Slideshare

LinkedIn’s Slideshare is awesome, I been using it for over 7 year and I can’t think of a better way to share presentations. I upload almost all of my main event presentations to Slideshare on the same day as the conference, then share on LinkedIn and Twitter using the event / panel hastag.

 

 

Choose Some Groups And Get Involved

I find LinkedIn groups such as the excellent Digital Marketing group a really useful feature to connect with people in specific verticals or with specific interests. Popular group posts will also be emailed to all of the group members.

 

 

Connect With Everyone You Meet At Networking Events

I’m busiest on LinkedIn after a major conference (such as SXSW or MWC) with finding people I’ve met during the event and LinkingIn to follow-up or just to stay in touch. I currently use the CamCard app to optimize the business card scanning process.

 

Leverage LinkedIn For Inbound Sales

If you are speaking at conferences, make sure you encourage people to connect with you on LinkedIn. This way they will be able to reach out to you with inbound business opportunities inspired by the presentation. Many significant business opportunities, deal, and conference speaking opportunities, have arrived via my LinkedIn inbox.

 

 

Images Are Powerful

LinkedIn is perhaps less well-known for the impressive levels of engagement delivered by sharing infographics or memes, however, using visuals is a powerful way to connect with your network.

 

Updates Are Important

LinkedIn updates from your network are a convenient and very timely way to stay informed about who is active, and to congratulate people on career milestones and new roles. The LinkedIn homepage is also incredibly valuable for catching up on what your contacts are doing, and the content they are recommending.

 

 

Stay Professional

Be graceful in all of your LinkedIn interactions. Never flame, you never know where people might end up. Also, stick to business-related content!

 

 

Be Smart About Connecting

Don’t be afraid to reach out to people you have not met but would like to work with, but never “spray and prey”. There is nothing worse than a badly researched email enthusiastically trying to sell you something completely irrelevant. Also, send connection requests to people very soon after you meet them, and use the connection request button on their profile page so you can include a personal note to remind them where you met. If they are swamped at the moment or don’t get to your message for a while, this personal reminder will make all the difference.

 

 

What I’m doing next on LinkedIn – looking into the LI Managed Marketing Solutions to compliment our global marketing strategy.

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