Article

Claire Trevien
Claire Trevien 9 December 2015
Categories

Is Your LinkedIn Profile Optimized For Success?

It's surprising how few people make the most of Linkedin's full potential. Here's a checklist to make sure yours is performing as well as it could be.

Everyone who owns a LinkedIn account has probably filled out their personal profile as a bare minimum, but it’s surprising how few people make the most of its full potential. Here’s a quick checklist to make sure yours is performing as well as it could be.


Profile Picture


I’ve seen quite a few bad profile pictures on LinkedIn, try to keep it professional: avoid group shots, grainy pictures, or anywhere where you’re nursing a margarita. If you don’t have a decent picture, get one done. Seriously. Smart phones have brilliant cameras now so all you need is a friend to take a decent one…. 


Profile shots can also be the opportunity to plug your work. I’ve seen people pose with their books, or a symbol of their company. It’s a little cheesy, but if it’s right for your target audience, why not!


As with other networks, you can now add a cover photo to your profile. You can use this as an opportunity to promote a particular aspect of your work, or choose an image that reflects your brand.


Profile Content


A common error is to treat your profile like a CV and simply copy and paste sections from your resume. You should instead see it as an opportunity to give a rounded view of your experiences.


This does not have to be restricted to text, LinkedIn supports rich media such as Prezi, Storify, and Slideshare. You could add these to your different work experiences to give prospective clients a different way of seeing your role, or more information on your company.


These things make your profile come alive, so they’re worth doing.


Personalize Your URL And Public Page


It’s really easy to personalize your LinkedIn URL to something like uk.linkedin.com/in/clairetrevien and it means you can share a less convoluted address with your contacts.


To do that, go to your profile page. You’ll see below your profile picture a light grey box with your URL. If you hover over it a cog appears. Click on it and it’ll take you to your public profile. On the right hand side you can edit your URL to something a little easier to remember.


This is a really useful page in general. Here’s where you can edit how people see your public profile. You can choose whether everyone sees your profile, or only your contacts, and which sections of your profile you want people to see. So if for instance, your ‘Interests’ section is a hot mess

you’d rather not share, then you can untick it, and no one will be any the wiser.


Of course, there’s no point making your profile page beautiful if no one is going to see it, so don’t forget to include it in your email signatures, business cards, etc.


Post Regular Updates


Raise your profile by sharing regular updates that are relevant to your target audience.


With Linkedin, it’s common wisdom that midweek (Tuesday-Thursday) either first thing in the morning (pre 8.30am), lunchtime, and early evening (5-6pm) are the best times to share updates. This makes sense as the audience is predominantly professional, and will be checking Linkedin while commuting or in their lunch break.


However, your target audience might behave differently. They might check LinkedIn on their way to meetings during the day, or have it running in a tab throughout the day. The best way to work out optimal times is through testing. I post updates through Buffer and they have a great tool which lets me check the optimal posting time (in my timezone!) for each of my social media accounts, including my personal Linkedin profile. So for instance, if I post an update once a day, Linkedin would suggest 2.33pm as the best time based on how my previous updates have performed.


If you don’t have Buffer, there are plenty of other analytics tools, such as Google analytics, which can give you insights as to when your audience is predominantly active online.


LinkedIn Groups


There are a gazillion groups out there, and I can’t recommend enough joining 2-3 groups that are relevant to your sector and being active in them. Sharing your insights, and participating in them is a great way to raise your (newly optimized) profile. LinkedIn updated the groups recently in all sorts of positive ways so if you’ve been neglecting them go and take another look at them.

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more