Article

Daniel Knowlton
Daniel Knowlton 18 December 2015

How To Find And Share Awesome Content On Social Media

You may not have heard yet, but Social Media is the way forward when it comes to marketing your business nowadays.

You may not have heard yet, but Social Media is the way forward when it comes to marketing your business nowadays.



You can reach out and engage with huge audiences at a fraction of the cost of traditional marketing methods. As an example, you can see from my Twitter Analytics below that my Tweets have been shown 380,000 times on people’s newsfeeds in the last 28 days (see Tweet impressions)! How crazy is that!?

This isn’t just down to luck, this is down to a highly effective Social Media Marketing strategy which focuses on posting extremely shareable content. This blog post and accompanying video tutorial will teach you how to apply the exact strategy and free tool I use to find and share the awesome content I post on Social Media.


Read the Original Article and watch the full video tutorial here

 

What you will learn

This video tutorial will teach you 4 important things; 

1. What kinds of content you should be posting on Social Media.
2. How to find the most shareable content online using Buzzsumo.
3. How to easily share the most shareable content online using Buzzsumo.
4. How to easily schedule the content with Buffer’s Chrome extension.

How it works

Buzzsumo is a great free online search engine tool which works in a similar way to Google, but with a twist! Unlike Google, when you search for content on Buzzsumo, it brings back the most shared content on Social Media.

 

As you can see from the image above, next to each post it shows you how many Facebook, LinkedIn, Twitter, Pinterest, Google+ and total shares each post has had.

So, why is this tool so useful?

This tool is useful because it allows you to find relevant content to share on your Social Media which has already 100% proven to be highly shareable.

Think about it. You share one of the popular pieces of content on your Facebook page to your network of 200 people. 3 of those 200 people share it from your Facebook page to their network of 600 people (3 x 200) each. And the process repeats.

This allows your brand to get in front of a huge audience of people, just by cleverly finding and sharing a relevant piece of content which has proven to be highly shareable.


 

What content should you search for on Buzzsumo?

 

For some clear, actionable examples of types of content you should search Buzzsumo for and post on Social Media read this blog post: The Ultimate Social Media Content Strategy Guide for Beginners

 

To give you a brief snapshot of ideas, you need to search Buzzsumo for content which is relevant to your industry. Think about what kinds of content your audience would want to take the time to read.

For example, try the following searches;

‘[enter your industry] Tutorials’

‘[enter your industry] News’

‘[enter your industry] Tips’

‘[enter your industry] Blogs’

‘[enter your industry] Articles’

How to optimise the tool



I’ve created a handy short video tutorial for you which you can watch here (scroll to the bottom of the page).

The full step by step tutorial will teach you exactly how to find and share awesome content on Social Media with Buzzsumo (also includes a bonus strategy which will save you a shed load of time when sharing the content on your Social media).

Read the Original Article and watch the full video tutorial here

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
Cats and Dogs Boost Your Business By 300%. Here’s How.

Cats and Dogs Boost Your Business By 300%. Here’s How.

It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? We have both dog lovers and cat lovers at Sortlist, so it...

Aline Strouvens
Aline Strouvens 27 August 2021
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more