Article

Charlotte Chipperfield
Charlotte Chipperfield 21 December 2015

Digital Marketing Trends For 2016

With 2016 very much upon us, we are seeing a few trends in Digital Marketing which are worth paying attention to.

We all know there is no predicting the future, especially when it comes to marketing. Even with all the planning in the world, unexpected results still occur. With 2016 very much upon us, we are seeing a few trends in Digital Marketing which are worth paying attention to:

 

1. Content Marketing

 

Content marketing has been a powerful way to tell a brand’s story online for some time now. The power of emotionally connecting with customers isn’t going anywhere, however the presentation is changing slightly. The written word in forms of website copy, blog posts and other digital content pieces, are moving towards being shorter and sweeter. Less words with greater impact. People are moving faster than ever before and to stand out amongst the plethora of other information online requires more impactful content requiring less time to consume.


Content presented in video form is on the rise, especially with Facebook’s new Live Streaming capabilities rolling out now. Additionally, Twitter’s Periscope app has been growing and we’re seeing a lot of business using it for product demos, Q&A’s with customers and to build community.

2. Mobile Marketing


Most of us are becoming more and more tethered to our smart phones to the point that the number one place where information is consumed is in the bathroom. No matter if you agree with this or not, mobile marketing is becoming more and more important. Companies need to make sure their brand experiences can travel with their consumers. This starts with having a mobile optimized website. There are no more excuses, if you don’t have one, you can bet a lot of your mobile traffic falls off because people are looking for information or to purchase right away and are tried of expanding and contracting screens. Many customers are looking for product information or store information on their mobile phones prior to an in-store purchase. Make this experience worth their while.

3. Data and Conversion Rates


The great thing about Digital Marketing is that it is all trackable. There is data behind everything you do. It can also be the piece of the puzzle we neglect because there just isn’t enough time. Looking at the data, specifically what is driving conversion rates will save you time in the long run. Be specific about what is driving the results and what isn’t. Leave behind what isn’t performing as well and keep doing, and improving, what is performing the best. Use your data to your advantage.

4. Social Media


Social media is a tool most of us are using in one form or another. When it comes to driving messaging and meeting company goals, social media is a way to support all 3 items mentioned above. Again, we’re seeing the increased use of video on many platforms as well as powerful imagery helping to capture the most conversions. 


We’re looking forward to 2016 and all the marketing advances that may happen within digital. Are there any other trends you are seeing for 2016?


Cheers,
Charlotte Chipperfield, Founder & CEO

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more