Article

Charlotte Chipperfield
Charlotte Chipperfield 21 December 2015

Digital Marketing Trends For 2016

With 2016 very much upon us, we are seeing a few trends in Digital Marketing which are worth paying attention to.

We all know there is no predicting the future, especially when it comes to marketing. Even with all the planning in the world, unexpected results still occur. With 2016 very much upon us, we are seeing a few trends in Digital Marketing which are worth paying attention to:

 

1. Content Marketing

 

Content marketing has been a powerful way to tell a brand’s story online for some time now. The power of emotionally connecting with customers isn’t going anywhere, however the presentation is changing slightly. The written word in forms of website copy, blog posts and other digital content pieces, are moving towards being shorter and sweeter. Less words with greater impact. People are moving faster than ever before and to stand out amongst the plethora of other information online requires more impactful content requiring less time to consume.


Content presented in video form is on the rise, especially with Facebook’s new Live Streaming capabilities rolling out now. Additionally, Twitter’s Periscope app has been growing and we’re seeing a lot of business using it for product demos, Q&A’s with customers and to build community.

2. Mobile Marketing


Most of us are becoming more and more tethered to our smart phones to the point that the number one place where information is consumed is in the bathroom. No matter if you agree with this or not, mobile marketing is becoming more and more important. Companies need to make sure their brand experiences can travel with their consumers. This starts with having a mobile optimized website. There are no more excuses, if you don’t have one, you can bet a lot of your mobile traffic falls off because people are looking for information or to purchase right away and are tried of expanding and contracting screens. Many customers are looking for product information or store information on their mobile phones prior to an in-store purchase. Make this experience worth their while.

3. Data and Conversion Rates


The great thing about Digital Marketing is that it is all trackable. There is data behind everything you do. It can also be the piece of the puzzle we neglect because there just isn’t enough time. Looking at the data, specifically what is driving conversion rates will save you time in the long run. Be specific about what is driving the results and what isn’t. Leave behind what isn’t performing as well and keep doing, and improving, what is performing the best. Use your data to your advantage.

4. Social Media


Social media is a tool most of us are using in one form or another. When it comes to driving messaging and meeting company goals, social media is a way to support all 3 items mentioned above. Again, we’re seeing the increased use of video on many platforms as well as powerful imagery helping to capture the most conversions. 


We’re looking forward to 2016 and all the marketing advances that may happen within digital. Are there any other trends you are seeing for 2016?


Cheers,
Charlotte Chipperfield, Founder & CEO

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more