A Short Film From StreetSmart
We love StreetSmart. We love them because they're the good guys, a charity dedicated to helping the UK's homeless.
We love StreetSmart. We love them because they’re the good guys, a charity dedicated to helping the UK’s homeless.
We love them because they help other good guys, too – giving all money raised to homelessness charities around the UK. We love them for their intelligence, raising money through a beautifully simple, ingenious idea: an optional £1 per table added to diners’ bills at over 500 participating restaurants in November and December. Which means they make dining out around Christmas feel even merrier still, which we love. We love them for their success: so far, they’ve raised £7.4 million. And we love them for their famous friends: Stephen Fry loves them, and Jay Rayner, Marcus Wareing and Angela Hartnett to name but a few – we love those guys.
We love them so much we could sing about it; could write a book about it; could make a film about it.
…so we did.
Today StreetSmart unveiled their 2015 campaign film: a beautifully poignant short exploring the reality of – and the delusions about – homelessness in the UK at a time when the vulnerable most need our empathy and support. Created by Forward with award-winning filmmaker Andy Taylor-Smith, with a voiceover from broadcaster Jon Snow, it’s not your archetypal love letter, but it is a strong, striking way of spreading the word on a wonderful cause that is needed more than ever.
For more information on StreetSmart, visit streetsmart.org.uk or find them on twitter @TweetSmartTwo.
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