Article

Lucy Coles
Lucy Coles 8 December 2015
Categories

A Short Film From StreetSmart

We love StreetSmart. We love them because they're the good guys, a charity dedicated to helping the UK's homeless.

We love StreetSmart. We love them because they’re the good guys, a charity dedicated to helping the UK’s homeless.



We love them because they help other good guys, too – giving all money raised to homelessness charities around the UK. We love them for their intelligence, raising money through a beautifully simple, ingenious idea: an optional £1 per table added to diners’ bills at over 500 participating restaurants in November and December. Which means they make dining out around Christmas feel even merrier still, which we love. We love them for their success: so far, they’ve raised £7.4 million. And we love them for their famous friends: Stephen Fry loves them, and Jay Rayner, Marcus Wareing and Angela Hartnett to name but a few – we love those guys.


We love them so much we could sing about it; could write a book about it; could make a film about it.


…so we did.


Today StreetSmart unveiled their 2015 campaign film: a beautifully poignant short exploring the reality of – and the delusions about – homelessness in the UK at a time when the vulnerable most need our empathy and support. Created by Forward with award-winning filmmaker Andy Taylor-Smith, with a voiceover from broadcaster Jon Snow, it’s not your archetypal love letter, but it is a strong, striking way of spreading the word on a wonderful cause that is needed more than ever.

 



For more information on StreetSmart, visit streetsmart.org.uk or find them on twitter @TweetSmartTwo.

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more