Article

Alexandra Wasiuk
Alexandra Wasiuk 13 August 2015
Categories

Google Shutting Down Unverified G+ Business Pages

Google will unverify and remove all business accounts that have not been logged into "in a significant length of time" or who have not responded to Googles requests regarding authentication.

Google will unverify and remove all business accounts that have not been logged into “in a significant length of time” or who have not responded to Googles requests regarding authentication.

 

The purpose of this is to aid user experience when searching for local businesses. Firstly, a lot of pages have become unused and unresponsive to requests, thereby useless to users and second, there have been a large number of fake business profiles set up diverting customers to different websites than the ones they were intending to visit.


It is a good idea for business owners to keep an eye on the inbox associated with their “Google My Business” account and to regularly log in to “Google My Business” and confirm that all company information is up-to-date and active. It definitely doesn’t hurt to become livelier on the social platform and although Google states it doesn’t take social signals into consideration when ranking websites, that view is not completely shared by those in the industry.


Overall, this is just Google doing some minor housekeeping (after a very busy few days), but it should be welcomed by companies, users and marketers alike.

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more
The Top 10 High Demand Business Languages

The Top 10 High Demand Business Languages

We’ve compiled a handy list of the top 10 languages you should consider for business and marketing content translation when competing in global markets, with the facts and figures on why they are your best bet.

Inês Arnaut Pimentel
Inês Arnaut Pimentel 3 February 2017
Read more