Article

Alexandra Wasiuk
Alexandra Wasiuk 13 August 2015
Categories

Google Shutting Down Unverified G+ Business Pages

Google will unverify and remove all business accounts that have not been logged into "in a significant length of time" or who have not responded to Googles requests regarding authentication.

Google will unverify and remove all business accounts that have not been logged into “in a significant length of time” or who have not responded to Googles requests regarding authentication.

 

The purpose of this is to aid user experience when searching for local businesses. Firstly, a lot of pages have become unused and unresponsive to requests, thereby useless to users and second, there have been a large number of fake business profiles set up diverting customers to different websites than the ones they were intending to visit.


It is a good idea for business owners to keep an eye on the inbox associated with their “Google My Business” account and to regularly log in to “Google My Business” and confirm that all company information is up-to-date and active. It definitely doesn’t hurt to become livelier on the social platform and although Google states it doesn’t take social signals into consideration when ranking websites, that view is not completely shared by those in the industry.


Overall, this is just Google doing some minor housekeeping (after a very busy few days), but it should be welcomed by companies, users and marketers alike.

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more