Article

Mike Arce
Mike Arce 6 August 2015
Categories Mobile

Free Mobile-Friendly Tools To Help Optimize Your Site

If your business isn't already optimized, you give competitors who are optimized a leg up.

As of April 21st, 2015 Google launched another algorithm update: Mobilegeddon. This was a big sign from Google that it’s time for businesses everywhere to adapt online. Essentially, it put the spotlight on those who weren’t already optimized.

 

By launching this update, Google made mobile-friendliness a ranking factor in their search results. It became a huge part of internet marketing. So if your business isn’t already optimized, you give competitors who are optimized a leg up.

 

You also may have heard that more searches are now done on mobile than on desktop. So of course Google wants to cater to this for its users. If you’re an ecommerce site, for instance, 30% of people will abandon their shopping cart if it’s not mobile optimized.  

 

So it’s important to get up to speed. This isn’t only because it can hurt your rankings if you aren’t mobile friendly, but also to encourage user experience and bring in more customers.

 

Here are a few of our favorite tools (that are also free!) you can use:

Google’s Mobile-Friendly Test


What better way to test your website for Google’s latest update than with a Google tool. This mobile-friendly test analyzes your URL’s mobile-friendly design.

 

This is an example of a website that isn’t optimized:     This is an example of one that is:


Mobile Phone Emulator

If you are in the process of making a mobile-friendly site, this tool is awesome. It allows you to test the performance of your pages on several different devices.

 

See what your website looks like on an iPhone, iPad, Samsung, Blackberry, and so much more. It covers all your bases.

GTmetrix or PageSpeed Insights


Both of these tools test how fast your website is on mobile. Check out how long it takes for your pages to load, get recommendation on how to improve your site speed, and more.

 

So once your enter your URL, both of these tools will show you something that looks a little like this:



As you can tell, you’re given a detailed description on what needs to be fixed, what your average site speed score is, and specific ways to improve the overall mobile experience.

Mobile SEO


Feed The Bot offers an awesome tool that caters specifically to SEO issues on your webpages for mobile.

 

This tool checks for overall user experience, performance, redirects, JavaScript issues, image optimization, and so much more. It’s your one-stop-shop for SEO mobile info.

 

These are just a few of our favorites to get a business started and on track. What are a few of the mobile-friendly tools you use?

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more