Article

Lynette Leman
Lynette Leman 4 August 2015
Categories Social Media

But I Have Nothing To Say...

Once you start tweeting you'll be surprised how many people are interested in what you have to say.

As Digital Communications Manager at NHS Improving Quality using our social media and digital channels is how we spread our latest news, publications and events. One of the channels we use is Twitter. Twitter has grown phenomenally in recent times, and people are really beginning to understand that, when used effectively, it can be a brilliant vehicle to engage and converse with both patients and stakeholders.


For example, our recent School for Health and Care Radicals course reached an average 2.6 million people via Twitter for each of its five weeks, whilst the Student Nursing Stop the Pressure conference in Lincoln last October reached 320,000 in just one day.


Stop the Pressure Lincoln and NHS Change Day both started WITH JUST ONE TWEET!


Hence, part of my role involves helping people to get up to speed with Twitter; from egg to fully fledged hatchling, so to speak.

The setting up of an account is straightforward, as is following people, but one of the most common comments I hear is;

“But I have nothing to say…"


To which I reply… “Of course you do… it all depends on who you’re saying it to – once you start tweeting you’ll be surprised how many people are interested in what you have to say and start following you!”


It’s common for people to have two Twitter accounts: one for work, and one for social. I have a personal account, which is kept entirely separate from the office one @NHSIQ one. I doubt that the improvement movers and shakers of the NHS really want to know all about my veg plot and chicken farm…


When tweeting from your work account it’s good practice to include in your bio who you work for, who you’re tweeting on behalf of, what your interests are, and a common caveat is ‘all my own views’.


But What To Say?

  1. If you’re at a conference or event, find out the hashtag, and tweet about what’s happening, who’s there and if there are any new products or services being launched

  2. If you’re involved in a project or campaign you can share ideas and resources – instantly. You’ll soon find that others will join the conversation

  3. Or why not join in a Twitter Chat? – @WeNurses hold one every Tuesday at 8pm #WeNurses
  4. Anything that has a link, be it a YouTube film, Slideshare presentation or pins on Pinterest can be tweeted

Finally…


Some Tips For Successful Tweeting Are:

  • Tweet photos and tag them – photos on Twitter are now instantly pinnable on Pinterest – thus potentially helping your content go even further

  • If you wouldn’t say something to someone’s face in real life, don’t do it on Twitter.

  • Follow like-minded, connected people, and there’s a good chance they’ll follow you back. In the work capacity this could be Healthwatch organisations, CCGs, Trusts and Hospitals. In a personal capacity it could be… well… whoever takes your fancy.

  • Don’t bombard your followers with irrelevant links or information, or purely ‘all about you’ – varied posts keep people interested

  • Try to stagger your posts throughout the day – people tend to dip in and out of their Twitter feed at different times

  • Always remember… EVERYONE has something to say!

 

Original Article

 

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more