Digital Doughnut Contributor 16 April 2015

Categories Advertising, Innovation & Trends, Mobile, Social Media, Strategy & Operations, Technology, Video advertising

Vivoom Vroomes Into New Marketing Territory

THIS. BLEW. MY. MIND. Literally, I stopped having dinner when I read what this new marketing platform has to offer.

THIS. BLEW. MY. MIND. Literally, I stopped having dinner when I read what this new marketing platform has to offer.

The concept is relatively simple and some would be even kicking themselves as they might came toyed with the idea before. In essence it lets agencies easily engage participants in their campaign, nothing new there, only this time it involves video.

All videos submitted for the campaign would have a filter applied to them specific to the marketing campaign and all done automatically by the platform itself. It gives power of participation to every campaign, easily and at scale.

Millennial video extroverts who love recognition would be the early adopters of this medium and it’s a win-win situation as companies would be behind spreading it even further.

It’s the perfect tool to add audience participation to any campaign. As videos are the fastest growing medium by default this should take off fairly rapidly. It is the best time to do so as mobiles have evolved having high quality video capabilities and viewer capabilities have increased exponentially since devices become popular.

Consumers want to become part of the brand and the brand wants to become part of the consumer experience. The effectiveness of Vivoom is its scalability. Before Vivoom, the only way this would have been possible would be that a company received all video clips, edited them and then distributes them to their channel. This time, consumers co-create together with the company’s assets.

Video marketing currently drives the highest response rates on mobile devices.
The early results are showing an incredibly high rate of views-to-completion (up to 60%) and a 10% click-through rate on brand offers.

Vivoom solves the brand’s participatory problem of campaigns and eases the break-through on mobiles so coveted by brands marketing to the millennials.

@Yumigami_media

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