Article

Vivoom Vroomes Into New Marketing Territory

THIS. BLEW. MY. MIND. Literally, I stopped having dinner when I read what this new marketing platform has to offer.

THIS. BLEW. MY. MIND. Literally, I stopped having dinner when I read what this new marketing platform has to offer.



The concept is relatively simple and some would be even kicking themselves as they might came toyed with the idea before. In essence it lets agencies easily engage participants in their campaign, nothing new there, only this time it involves video.

All videos submitted for the campaign would have a filter applied to them specific to the marketing campaign and all done automatically by the platform itself. It gives power of participation to every campaign, easily and at scale.

Millennial video extroverts who love recognition would be the early adopters of this medium and it’s a win-win situation as companies would be behind spreading it even further.

It’s the perfect tool to add audience participation to any campaign. As videos are the fastest growing medium by default this should take off fairly rapidly. It is the best time to do so as mobiles have evolved having high quality video capabilities and viewer capabilities have increased exponentially since devices become popular.

Consumers want to become part of the brand and the brand wants to become part of the consumer experience. The effectiveness of Vivoom is its scalability. Before Vivoom, the only way this would have been possible would be that a company received all video clips, edited them and then distributes them to their channel. This time, consumers co-create together with the company’s assets.

Video marketing currently drives the highest response rates on mobile devices.
The early results are showing an incredibly high rate of views-to-completion (up to 60%) and a 10% click-through rate on brand offers.

Vivoom solves the brand’s participatory problem of campaigns and eases the break-through on mobiles so coveted by brands marketing to the millennials.

@Yumigami_media

Original Post

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more