Article

Vivoom Vroomes Into New Marketing Territory

THIS. BLEW. MY. MIND. Literally, I stopped having dinner when I read what this new marketing platform has to offer.

THIS. BLEW. MY. MIND. Literally, I stopped having dinner when I read what this new marketing platform has to offer.



The concept is relatively simple and some would be even kicking themselves as they might came toyed with the idea before. In essence it lets agencies easily engage participants in their campaign, nothing new there, only this time it involves video.

All videos submitted for the campaign would have a filter applied to them specific to the marketing campaign and all done automatically by the platform itself. It gives power of participation to every campaign, easily and at scale.

Millennial video extroverts who love recognition would be the early adopters of this medium and it’s a win-win situation as companies would be behind spreading it even further.

It’s the perfect tool to add audience participation to any campaign. As videos are the fastest growing medium by default this should take off fairly rapidly. It is the best time to do so as mobiles have evolved having high quality video capabilities and viewer capabilities have increased exponentially since devices become popular.

Consumers want to become part of the brand and the brand wants to become part of the consumer experience. The effectiveness of Vivoom is its scalability. Before Vivoom, the only way this would have been possible would be that a company received all video clips, edited them and then distributes them to their channel. This time, consumers co-create together with the company’s assets.

Video marketing currently drives the highest response rates on mobile devices.
The early results are showing an incredibly high rate of views-to-completion (up to 60%) and a 10% click-through rate on brand offers.

Vivoom solves the brand’s participatory problem of campaigns and eases the break-through on mobiles so coveted by brands marketing to the millennials.

@Yumigami_media

Original Post

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Exploring the Rapid Growth of Mobile App Development

Exploring the Rapid Growth of Mobile App Development

Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity...

Prashant Pujara
Prashant Pujara 24 May 2023
Read more
The Top Ecommerce SEO Trends for 2023

The Top Ecommerce SEO Trends for 2023

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are...

Jagdish Mali
Jagdish Mali 23 May 2023
Read more