Article

Jeff Williams
Jeff Williams 20 April 2015
Categories Search Marketing

The One Secret To SEO That Actually Works

SEO is usually perceived to be a complex set of activities that need to be done to get your website to rank higher.

As a business owner, you’ll be suggested many ways to approach SEO for your website, but I’ll tell you the one secret to SEO that actually works and can get you the desired ranking results.

Without beating around the bush, I’ll come to the point right away. The one secret to SEO that actually works, is content optimization. It’s not only important to create great content, but also get it across to the right audience. And to do this, on-page optimization of content is crucial. 

So, I’ll be talking about the significance of content as well as on-page optimization here, because they go hand in hand in ensuring improved SEO results. 

The significance of content in SEO 

The significance of error-free, grammatically correct, relevant and informative content cannot be emphasized on, enough. Gone are the days when stuffing websites with keywords helped you rank higher on SERPs. Today, content is the backbone of successful SEO practices. And, by content I mean all sorts of content, including blogs, images, videos, infographics, audios, etc. 

Besides having quality content created for your website, it’s also important to keep your content fresh and new. Search engines love new and fresh content. Updating your content from time to time through blog posts, web page updates, etc. will ensure that your website doesn’t become obsolete. 

A good way to write content for your website is by writing for the readers first, followed by the search engines. Create a combination of blogs, articles, etc. and tweak them to match the above mentioned approach. This will help keep your website recent and relevant. 

That said, how do you get Google to notice your good efforts? For that matter, how do you get Google to notice your website? Well, you’ll have to optimize your content for that and this is where on-page optimization comes into play. There are 7 aspects of on-page optimization, and each of them is important for content optimization. Here’s a quick brief into them.  

7 Aspects of On-page optimization

Each page of your website needs to be optimized for the following 7 aspects. 

Title tag - This tag appears right at the top of the visitor’s browser and is of immense significance for Google. It should be compelling enough to click on and should preferably use primary keywords.

Meta description - This is the short descriptions that’s visible below your website’s link on the search result page. It should be concise and provide a good idea about what your page contains.

Header tags H1, H2, H3 - They refer to the headings of the content on your website. There should be only one H1 tag per page. Also, the H1, H2 and H3 tags should be relevant to the content that follows the headers.

Image file names and alt tags - All images present on your website should have alt tags, as they will help give the crawler an idea about what the image is all about.

Diverse keywords - Besides using primary and secondary keywords, consider using other relevant, similar words. This will avoid your website from looking like its keyword-stuffed.

Relevancy - Keep you content relevant to your business, at all times.

Reputable links - Quality, relevancy and keyword content are the three essential elements to link building.


Ensuring these 7 on-page activities are done well, will surely yield you visible improvements in your website’s quality and overall ranking. Understand that Google has placed immense emphasis on quality content, and optimizing it to reach the right audience, is the key to successful SEO.

Have thoughts and opinions to share? Post them in the comments below.  
 

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