Article

Jeff Williams
Jeff Williams 20 April 2015
Categories Search Marketing

The One Secret To SEO That Actually Works

SEO is usually perceived to be a complex set of activities that need to be done to get your website to rank higher.

As a business owner, you’ll be suggested many ways to approach SEO for your website, but I’ll tell you the one secret to SEO that actually works and can get you the desired ranking results.

Without beating around the bush, I’ll come to the point right away. The one secret to SEO that actually works, is content optimization. It’s not only important to create great content, but also get it across to the right audience. And to do this, on-page optimization of content is crucial. 

So, I’ll be talking about the significance of content as well as on-page optimization here, because they go hand in hand in ensuring improved SEO results. 

The significance of content in SEO 

The significance of error-free, grammatically correct, relevant and informative content cannot be emphasized on, enough. Gone are the days when stuffing websites with keywords helped you rank higher on SERPs. Today, content is the backbone of successful SEO practices. And, by content I mean all sorts of content, including blogs, images, videos, infographics, audios, etc. 

Besides having quality content created for your website, it’s also important to keep your content fresh and new. Search engines love new and fresh content. Updating your content from time to time through blog posts, web page updates, etc. will ensure that your website doesn’t become obsolete. 

A good way to write content for your website is by writing for the readers first, followed by the search engines. Create a combination of blogs, articles, etc. and tweak them to match the above mentioned approach. This will help keep your website recent and relevant. 

That said, how do you get Google to notice your good efforts? For that matter, how do you get Google to notice your website? Well, you’ll have to optimize your content for that and this is where on-page optimization comes into play. There are 7 aspects of on-page optimization, and each of them is important for content optimization. Here’s a quick brief into them.  

7 Aspects of On-page optimization

Each page of your website needs to be optimized for the following 7 aspects. 

Title tag - This tag appears right at the top of the visitor’s browser and is of immense significance for Google. It should be compelling enough to click on and should preferably use primary keywords.

Meta description - This is the short descriptions that’s visible below your website’s link on the search result page. It should be concise and provide a good idea about what your page contains.

Header tags H1, H2, H3 - They refer to the headings of the content on your website. There should be only one H1 tag per page. Also, the H1, H2 and H3 tags should be relevant to the content that follows the headers.

Image file names and alt tags - All images present on your website should have alt tags, as they will help give the crawler an idea about what the image is all about.

Diverse keywords - Besides using primary and secondary keywords, consider using other relevant, similar words. This will avoid your website from looking like its keyword-stuffed.

Relevancy - Keep you content relevant to your business, at all times.

Reputable links - Quality, relevancy and keyword content are the three essential elements to link building.


Ensuring these 7 on-page activities are done well, will surely yield you visible improvements in your website’s quality and overall ranking. Understand that Google has placed immense emphasis on quality content, and optimizing it to reach the right audience, is the key to successful SEO.

Have thoughts and opinions to share? Post them in the comments below.  
 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The Key Differences Between Machine Learning and AI

The Key Differences Between Machine Learning and AI

You’ve probably heard about “machine learning” and “artificial intelligence”. But what’s the difference between the two? We break down everything you need to know.

Anna Kucirkova
Anna Kucirkova 10 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more