Article

Categories Social Media, Technology

Periscope Vs. Meerkat- The Battle Of The Broadcasters

So what's the big deal? And why is everyone, absolutely every digital marketing blog talking about it?

So what’s the big deal? And why is everyone, absolutely every digital marketing blog talking about it?



In a nutshell, it is the evolution of pre-recorded video uploads to live uploads, therefore becoming broadcasting video. It is like the basic difference between taped news and live news, one is editable and one is not. This highlights the authenticity of the video being broadcast live as opposed to pre-recorded and uploading after.

There is more, it is also easy to integrate with Twitter and gather audiences as it goes along becoming a powerful strategy that can attract viewers instantly. The rules of the book will be re-written, again.

What we need to understand is why is it such a game changer?

Live-streaming of events now becomes more powerful and accessible feeding live to thousands of viewers. Possibly even participate on-air whilst the event is going on. Corporate branding and product reviews can use this medium to showcase their latest market launches or company PR strategies.

Business meetings and live conferences now can engage users whilst the event is happening and even though this exists already it is not yet embedded in popular social media networks like Facebook and Twitter, the reach is exponentially higher. Video blogging is the next big thing and what is better than engaging your listener having the possibility to interact live? Marketing teams can even organise live ads with real time participation. The possibilities are endless and I’m sure marketers are already thinking how to integrate this new app in their business model.

Take Home Message.

The take home message is that suddenly everyone is a media broadcaster, a spontaneous live TV network. Nothing beats a ‘live now’ push notification, highlighting that you should watch now or miss out forever.

Well, don’t take it from me, take it from twitter who just spent between $50-100 million to buy Periscope and Meerkat just got $12 million in funding to grow. It might also develop into a whole new platform of itself rather than be embedded in existing ones.

We have finally managed to take ‘Big brother’ to a whole new level. It’s hard to predict how big Periscope will be and how Meerkat will react to it; one thing is for sure, it’s going to be BIG with a capital B.

Foto credit: Time.com Original Post  Twitter- @Yumigami_media

Check out the latest content on digital marketing on our Digital Doughnut Blog

 

Sign up for next month’s meet-up in London, Maximising Your Brand’s Online Presenceand get networking!

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more