Article

Li San Symons
Li San Symons 14 April 2015

Marketing Lessons From Game Of Thrones

With the world's most anticipated series back on our screens, we've all got Ice and Fire on the brain.

With the world’s most anticipated series back on our screens, we’ve all got Ice and Fire on the brain.



The Netinspire team has been spewing our favourite Game of Thrones quotes, which has led us to an epiphany – these literary nuggets work just as well in marketing for business.  Even if you’re not a fan, you can still learn a thing or two from the characters of Westeros.

Share this:

 

Everyone’s favourite underdog, Tyrion, understands that knowledge is power.  What he lacks in stature and strength, he makes up for in personality and wit.  If your brand isn’t the market leader, that’s all the more reason to arm yourself with information – on your customers, your competitors, your industry, everything.

Share this:

 

Tyrion takes us back to Marketing 101 by reminding us the importance of identifying your strengths, weaknesses, opportunities and threats.  Only then can you protect your business from others fighting for the thro – er, brand supremacy.

Share this:

 

This memorable exchange between father and son applies to business.  It’s natural to fear the unknown, be it a new venture or campaign.  But don’t let fear prevent you from taking necessary steps to move forward.  Take risks; just make sure they’re calculated risks.

Share this:

 

Die-hard fans of the books will recognise this reference to Ned Stark’s distrust of Tywin Lannister following a series of horrific incidents.  How does this apply in a business setting?  Well, angry customers can come back to haunt you.  People tend to have strong opinions about a brand when their experience is either great or rubbish.  Just as a happy customer will sing your praises, disgruntled ones are likely to spread the word of their negative experience and hold a grudge against you till the issue is rectified.  And we all know how easy it is to poopoo a brand online.  So, keep customers happy, and consider how you can use online channels like social media to help improve your customer service.

Share this:




 

Although this quote refers to a terrible accident (and in Game of Thrones, pretty much anything can happen to anyone), it is rather inspiring.  It teaches us to embrace challenges and even failure, as long as we bounce back and learn from what went wrong.

Share this:


This gem of wisdom given to Jon Snow rings true both in fantasy fiction and real life, and reminds us of another piece of advice given to writers, “Kill your darlings”.  Sometimes we become too attached to ideas or habits that may not work as well as we’d like.  It’s important that we learn to differentiate between self-indulgence and effectiveness, and work towards the greater good.

Share this:


 

We saved the most famous line for last.  The oft-quoted Stark House motto is a reminder for companies to always be vigilant and prepared.  Even if business is going well, stay alert to upcoming challenges and be ready with a back-up plan.

Can you think of other Game of Thrones quotes that apply to marketing?

Original Post

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more