Digital Doughnut Contributor 2 April 2015

March Meetup - Digital Transformation

Digital Doughnut’s March 2015 networking event was based around the theme of Digital Transformation. One of the evening’s speakers, Nick Watt shares his slides ’Welcome to the Revolution’.

As companies struggle to keep pace with the rate of digital change, marketers are pushing new boundaries of executive sign-off in an attempt to keep their loyal customers happy.

Our March meetup tackled the issue head on and the first talk by Nick Watt gave us the stats on just how hard it is for large companies to run the digital race. But if they are waiting for a slowdown in technological evolution, they’re only falling further behind.

“Digital Darwinism is the evolution of consumer behaviour when society and technology evolve faster than your ability to adapt.” Brian Solis

See Nick’s slides:

We hope you had a good night! Find out more about next month’s meet-up, Maximising Your Brand’s Online Presence.

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