Article

Steve Windsor
Steve Windsor 17 April 2015

Let's Go Beyond Competence

Aristotle once said - "For the things we have to learn before we can do them, we learn by doing them".

The Journey to LinkedIn Mastery



What is Mastery? - Mastery is the ability to blend skills and knowledge in a specific area of practice – a profession, trade, athletics, science or the arts. Mastery is practice not knowledge alone. Mastery of any field takes instruction, practice, stamina, setbacks, and a passion for success.

Aristotle once said – “For the things we have to learn before we can do them, we learn by doing them”

In boardrooms around the world “digital” is a daily subject of conversation or it should be. But while directors and business owners ask questions like, “what´s our strategy in relation to social media, the cloud, big data or mobility”? Their answers are often limited to only addressing the influence of each trend on a certain facet of the operations in their business.

This usually results in a ‘toe-in-the-water approach’, consigned to a person or team in one department or a newly appointed digital manager who “does our social media”. They operate without any real strategy and disrupt the comfort zones of more traditional activities until all is finally consigned to the trash bin labelled “I knew that wouldn’t work” and everybody goes back to where they were.

What´s really needed is a better grasp of the deeper, ongoing enormous change which is totally transforming the very nature of our businesses, organisations and society in general, and of which mobility, social media, the cloud and big data are simply indicators.

If you believe that your business should engage with the brave new world of digital then you need to understand that real digital leadership requires a completely new mind-set. Here at netStratagems we help business and organisation leaders understand the continuum of learning.

As I said at the beginning of this piece Mastery is practice not knowledge alone, therefore to move from competence to mastery in the exploitation of a platform such as LinkedIn requires the successful blending of learning and practice.

This is now the time for you, a digitally inclined leader to pitch the vision for how the company should develop in this new age of digital transformation. At the same time ensuring employees at all levels have the knowledge, the tools and are empowered to implement a meaningful digital strategy. This means constructing an environment for success, an environment that nurtures experimentation and where employees feel safe to test their ideas and learn from their experimentations as feedback is analysed to form action plans

The result of these actions is to embark on the continuum of a mastery journey as a well led integrated team, putting knowledge into practice and adding value to the business, everybody learning at different rates but moving beyond competence to mastery.

As the teams move further along the continuum of learning and practice then the value to the business grows, old practices become permanently replaced with new ‘social’ practices and a transforming paradigm shift is achieved. A realisation will be that digitally minded leadership doesn’t necessarily reside in one individual; everybody needs to step outside their comfort zone and embrace this new paradigm.

Here at netStratagems we are developing a programme of business seminars that will provide both learning and practice to accelerate businesses and organisations along the continuum. Creating confidence for business and organisation leaders to take their employees beyond competence to mastery of the LinkedIn platform.

For more see - www.netstratagems.com

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