Article

Jam Hashmi
Jam Hashmi 15 April 2015
Categories Mobile, Search Marketing

Is Your Website Google Mobile Friendly?

Google is the #1 search engine on the planet and is about to change their search engine algorithm..again! Here is what you need to know.

Google the #1 search engine on the planet is about to change their search engine algorithm again. How will this impact business owners?



Great question reader, beginning April the 21st, if your website isn’t optimized for mobile devices it’s going to be harder to rank on Google’s mobile search listings. Recent statistics show that anywhere from a third to half of the traffic coming to your website is using mobile devices.  Losing that share of traffic can potentially impact your bottom line in a big way.  The new trend is for websites to provide the user with a mobile friendly experience.

Smartphone And Tablet Sales
Smartphone and tablet sales are quickly replacing the traditional desktop PC. Many smartphones are just as fast if not faster than desktops from just a year ago. The global smartphone market is exploding as I write this article. Global smartphone sales to end users in 2014 topped 967,780,000, almost a Billion sales and rising. Revenue from sales of smartphones was $264.75 Billion in 2014.

Global smartphone market vendor share for Q2 in 2014 had the electronic behemoth Samsung in the lead with 25.20% followed by Apple with 11.90%. Huawei and Lenovo finished in third and fourth place with the remaining 50.6% dominated by other manufacturers. - Source Strategy Analytics July 2014

Samsung took the lead in bridging the gap between personal notebook computers and smartphones by introducing 5” screens and larger. Apple followed suit by introducing the latest iPhone Plus available with a 5.5” display. Larger screen sizes will impact the tablet market, smartphones are just more portable. People search using their mobile devices more now than ever before. Let’s face it not everyone has a personal computer but almost everyone has a smartphone, people may leave home without their car keys but they never forget their phone.

Google Mobile Algorithm
This new algorithm will affect websites not only in the U.S. but internationally as well. Google, a company always at the forefront of technology, responded to the growing number of consumers who do searches on mobile devices by building an algorithm that specifically caters to the needs of mobile visitors and ranks mobile-friendly websites at the top of its mobile search

Smartphone’s And Apps
Companies are increasingly turning to App developers to develop Apps for their companies that can be downloaded instantaneously. Company Apps are a great way to increase company profits. The benefits include the following:
1. Social sharing
2. One click calling
3. Map location of business
4. Mobile ecommerce, pay for services using the app
5. Mobile marketing sign up lists

Small Business Owner Online Visibility
According to StatCounter mobile internet usage in the U.S. has increased by 73% to reach 24.4% last August. This statistic could be good news for business owners who already have mobile optimized sites. Most small and medium sized businesses rely on local search engines finding them using NAP (Name, Address, Phone number). But with the new algorithm coming into play April 2015 websites will have to be optimized specifically for mobile searches. Not upgrading to a mobile website will end up costing businesses revenue if they don’t change. Don’t become extinct like the dinosaurs, adapt now before it’s too late. Previous companies without a mobile website that are currently #1 may end up falling in Google’s rankings. Everyone will just have to wait until the launch on April the 21st to see how mobile rankings will impact the market. Company A that has a SEO mobile website will be more searchable compared to company B that doesn’t have a mobile website, even if they are selling the same product or service.

Am I Mobile Ready?
Don’t panic just yet, there is a test that can determine if your mobile ready. Check out Google’s Mobile Friendly Test just enter your companies URL in the search bar. You will be notified immediately if your website is mobile friendly.
Non mobile friendly websites:

• Text content is wider than the screen
• Text is too small
• Links are too close together
• Mobile viewport not optimized

By The Way:
The new Google algorithm changes will only apply to mobile search results performed on mobile devices, it will not affect searches traditionally done on PC’s and notebook computers. Make sure your website is SEO mobile friendly so your customers can find you online.

About Author:
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of an international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded Search Result, an online marketing company that supplies services to Internet Marketing Consultants.

A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty. See more at www.clicktecs.com

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
Read more
Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
Read more
Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
Read more