Article

Daniel Doherty
Daniel Doherty 22 April 2015
Categories Mobile, Search Marketing

Exclusive: Five Steps To Mobile Success By Raja Saggi, The Head Of B2B Marketing At Google

Are you wondering about the best way to engage customers on mobile?

Are you worried about how Google’s decision to prioritise “mobile-friendly” sites on mobile search results is going to affect your business?



Are you wondering about the best way to engage customers on mobile? Are you trying to decide whether to build an app or a mobile-friendly website? Are you unsure whether a responsive website is the best route for you?

 

 

Then this video of Raja Saggi the Head of Marketing for Google (UK and Ireland) discussing the “5 Steps to Mobile Success” will be of interest to you. It is full of useful information, including some of the techniques Raja employs with his own Google B2B Marketing team!

 

The topics he covers include

  • Think Mobile!
  • Apps v’s Websites
  • Design Principles
  • Getting Found
  • Content

Raja quoted some great statistics about e-commerce through mobile in the UK to emphasise why mobile is so important to Google and why it should be for you and your business. 

  • 43% of books are purchased through mobile devices
  • 42% of clothes are bought through mobile devices
  • 40% of music is purchased through mobile devices

Raja asked the Digital Spring audience some multiple choice questions (he joked like a pub quiz) to get people thinking about mobile. Here are the questions in case you want to join in…

 

Question 1 What percentage of  British mobile users have Smart phones?

Answers A) 50% B) 70% C) 90%

 

Question 2 What is the daily time spent on smartphones?

Answers A) 0.5 hr B) 1hr C) 2 hrs

 

Question 3 What is the percentage of users who use their handset whilst in the bathroom?

Answers A) 10% B) 25% C) >45% 
 


We hope you enjoy the video, this is the first time it has been shared publicly. With mobile traffic overtaking desktop traffic for the first time in 2015, Mobile is now definitely mainstream behaviour!

Thanks,

Daniel Doherty

 
N.B. Google’s “Mobile Friendly Test” Tool is here https://www.google.com/webmasters/tools/mobile-friendly/ if you want to see how your website measures up in the eyes of Google.

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