Article

Daniel Doherty
Daniel Doherty 22 April 2015
Categories Mobile, Search Marketing

Exclusive: Five Steps To Mobile Success By Raja Saggi, The Head Of B2B Marketing At Google

Are you wondering about the best way to engage customers on mobile?

Are you worried about how Google’s decision to prioritise “mobile-friendly” sites on mobile search results is going to affect your business?



Are you wondering about the best way to engage customers on mobile? Are you trying to decide whether to build an app or a mobile-friendly website? Are you unsure whether a responsive website is the best route for you?

 

 

Then this video of Raja Saggi the Head of Marketing for Google (UK and Ireland) discussing the “5 Steps to Mobile Success” will be of interest to you. It is full of useful information, including some of the techniques Raja employs with his own Google B2B Marketing team!

 

The topics he covers include

  • Think Mobile!
  • Apps v’s Websites
  • Design Principles
  • Getting Found
  • Content

Raja quoted some great statistics about e-commerce through mobile in the UK to emphasise why mobile is so important to Google and why it should be for you and your business. 

  • 43% of books are purchased through mobile devices
  • 42% of clothes are bought through mobile devices
  • 40% of music is purchased through mobile devices

Raja asked the Digital Spring audience some multiple choice questions (he joked like a pub quiz) to get people thinking about mobile. Here are the questions in case you want to join in…

 

Question 1 What percentage of  British mobile users have Smart phones?

Answers A) 50% B) 70% C) 90%

 

Question 2 What is the daily time spent on smartphones?

Answers A) 0.5 hr B) 1hr C) 2 hrs

 

Question 3 What is the percentage of users who use their handset whilst in the bathroom?

Answers A) 10% B) 25% C) >45% 
 


We hope you enjoy the video, this is the first time it has been shared publicly. With mobile traffic overtaking desktop traffic for the first time in 2015, Mobile is now definitely mainstream behaviour!

Thanks,

Daniel Doherty

 
N.B. Google’s “Mobile Friendly Test” Tool is here https://www.google.com/webmasters/tools/mobile-friendly/ if you want to see how your website measures up in the eyes of Google.

Read More on Digital Doughnut

 

Check out our latest videos!

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more