Article

Stuart Marler
Stuart Marler 7 April 2015
Categories Search Marketing

Doorway pages - Are they good or bad for SEO?

What are doorway pages are they good or bad? Does your SEO agency use them to increase your rankings, they wont soon!

Google And Doorway Pages

Google has announced this week that they are going to clamp down on Doorway pages.

Should you be concerned?

Yes if your SEO company uses them.

What Is A Doorway Page?


A doorway page is or site has been made to rank highly for specific search queries. These provide a poor UX (user experience) as they do not generally provide users with the information they are looking for and that they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

 

 

 


Here Are Some Examples Of Doorways:

  • Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
  • Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
  • Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy


An example:

www.website/seo/townA and then from the same site www.website/seo/townB

Another example:

http://companyabout-us/areas-covered/brighton-hove/

http://www.companyabout-us/areas-covered/air-conditioning-brighton/

You usually find such pages have worked well over the years, one page targeting a local area that has slightly different content on but is not informative as if it was a main page.

 

 


Why Are Doorway Pages Bad?

Google generally sees this as a form of cheating, instead of adding quality content and bespoke information to a website on a regular basis; doorway pages are made specifically to cheat Google and get traffic for SEO reasons.

Google has advised against this for a number of years, and yet you still see companies trying to cheat the system but hopefully Google is now going to clamp down on these companies and websites.

 

Google wants to provide its customers with a quality user experience, providing their searchers using Google with information that they want, that is useful, bespoke and original. How can a doorway site be all of this?


We welcome this decision and its about time Google clamps down on this form of cheating. Google clamped down on buying links, using any old link to a website, then spammy content, Panda and Penguin updates; this will be another major change to Google’s algorithms.

 

Original Post

 

Read More on Digital Doughnut

 

Sign up for next month’s meet-up, Maximising Your Brand’s Online Presence.

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more