Article

Stuart Marler
Stuart Marler 7 April 2015
Categories Search Marketing

Doorway pages - Are they good or bad for SEO?

What are doorway pages are they good or bad? Does your SEO agency use them to increase your rankings, they wont soon!

Google And Doorway Pages

Google has announced this week that they are going to clamp down on Doorway pages.

Should you be concerned?

Yes if your SEO company uses them.

What Is A Doorway Page?


A doorway page is or site has been made to rank highly for specific search queries. These provide a poor UX (user experience) as they do not generally provide users with the information they are looking for and that they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

 

 

 


Here Are Some Examples Of Doorways:

  • Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
  • Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
  • Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy


An example:

www.website/seo/townA and then from the same site www.website/seo/townB

Another example:

http://companyabout-us/areas-covered/brighton-hove/

http://www.companyabout-us/areas-covered/air-conditioning-brighton/

You usually find such pages have worked well over the years, one page targeting a local area that has slightly different content on but is not informative as if it was a main page.

 

 


Why Are Doorway Pages Bad?

Google generally sees this as a form of cheating, instead of adding quality content and bespoke information to a website on a regular basis; doorway pages are made specifically to cheat Google and get traffic for SEO reasons.

Google has advised against this for a number of years, and yet you still see companies trying to cheat the system but hopefully Google is now going to clamp down on these companies and websites.

 

Google wants to provide its customers with a quality user experience, providing their searchers using Google with information that they want, that is useful, bespoke and original. How can a doorway site be all of this?


We welcome this decision and its about time Google clamps down on this form of cheating. Google clamped down on buying links, using any old link to a website, then spammy content, Panda and Penguin updates; this will be another major change to Google’s algorithms.

 

Original Post

 

Read More on Digital Doughnut

 

Sign up for next month’s meet-up, Maximising Your Brand’s Online Presence.

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
14 Benefits of Good User Interface Design

14 Benefits of Good User Interface Design

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 July 2019
Read more
Digital Marketing Trends for 2023: What’s New?

Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

Georges Fallah
Georges Fallah 19 January 2023
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more