Article

Jeff Williams
Jeff Williams 17 April 2015

5 Factors To Consider Before Hiring An SEO Agency

Cost, experience or customer reviews? What would you look for in a good SEO agency?

If you haven't been able to list the important filtering factors, here's a little help. In the following article we've spoken about 5 important factors you need to consider before signing on an SEO agency.



With billions of websites on the internet and, each one of them trying to rank above it's competitors, SEO has certainly become a tough egg to crack. So when you're looking for SEO agencies to help you out with visibility and rankings, you should ensure they're capable of handling the grind and offer you results too. So what would you look for when searching for an SEO agency? Here are 5 important factors talked about, to set the ball rolling.

5 Factors To Consider Before Hiring An SEO Company
Experience
Experience maketh man. Well, this phrase wasn't coined without a reason. Experience does have its own impact and a significant one and it's true for businesses as well. While you may find a large number of the newly established SEO agencies offering you an attractive deal on their SEO services, chances are that they'll be running off the book theories solely. Besides, with experienced agencies, you can expect long term benefits from your SEO as compared to the new new ones who more often than not, plan for the short term.

Market Presence
With experience comes recognition and market presence. Now, this may be a little difficult to find out about but, it can save you a headache or two, if you're successful in doing it. A good way to find out about the market penetration of the agencies is by searching about it on Google. You'll find a number of links available for the agency, which are on pages other than the agency's own website. These pages will mostly comprise of referrals and reviews about the agency in question. Reading those carefully will help you gain significant insight into the market presence of the agency.

Customer Reviews
One of the most powerful measuring tool, customer reviews are the best way to know about an agency and the quality of services it offers. In other words, it's what separates the veterans from the amateurs. And, a good SEO agency will offer their customer reviews upfront for it's prospective clients to view. While you can search on Google for customer reviews on an agency, but chances are, you'll mostly find negative ones, even for the good agencies. Hence, ask the agency for their clientele and customer reviews straightforward.

Results
Words are hollow unless they are backed with results. While many many argue that tracking the progress of SEO activities isn't easy, there are metrics which help show results. Good SEO agencies wit have a list of metrics with the help of which they'll tract your SEO's progress. In fact, they'll provide you with reports periodically to show the progress of your website and how well it's responding to the SEO activities being performed on it. You can also ask them to show you case studies or samples of the successful campaigns they've had.

Cost
The worth of a company should never be judged by it's pricing. It can be possible that SEO agencies charging very low rates are using less capable skill sets and those charging exorbitantly are doing so because they know exactly what they are doing. An affordable internet advertising company can be a good one too. Hence, when looking for a SEO agency, one should look for those which offer a good balance between value and affordability.

Note: Take time off to educate yourself about SEO and then get down to looking for a good SEO agency. That way, no one will be able to take you for a ride.

What according to you are the most important factors to consider when choosing an SEO agency? Share your thoughts with me in the comments below.

Read More on Digital Doughnut

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's...

Will Price
Will Price 21 September 2017
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more