Article

Digital Doughnut Contributor
Digital Doughnut Contributor 18 September 2014

Quality Content Has Durability As Well As Instant Gratification

How shareable is your blog?

Does your content have shareability? While shareability is not easily quantifiable, there´s still plenty you can do to increase the chances of your content being shared. You only need to consider what catches your eye as you flit through your social media timelines to realise that some pieces have a certain je ne sais quoi.

 

I came across an interesting article on the Search Engine Watch website, which discusses how you can begin to introduce content that will have your audience hitting “Like” or “Retweet”.

 

- A scroll-stopping headline. New posts are constantly streaming into users´ timelines, so you´ve got to make your content stand out. “The Ten Best…”, for example, never goes far wrong as everybody loves a list.

 

- Good value for time. Everybody´s busy, so you´ve got to make every article unique and worthwhile in the reader´s eye.

 

- Reader friendly. Not just any reader, though – your reader. So get you know your audience.

 

- Break it up. Bulleted and numbered lists aren´t entirely necessary all the time, but they´ll prove very important for readership, unless you´re measuring the success of your content in sighs. Images and videos are good for this, as well having great shareability.

 

- Consistency counts. A clear brand tone and voice will establish familiarity. Readers will take assurance in a steady and consistent stream of content.

 

Search Engine Watch says that taking the time to create valuable, shareable content for your brand “is one of the best long-term lead generation strategies you can pursue”. If you need a helping hand with your content, both in terms of creation and strategy, give us a call. We are a team of content generation specialists and would love to help.

 

Article first published here on 12/09/14.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that will fill the vacuum and kill the friction in your marketing efforts.

Paul Simmons
Paul Simmons 13 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
5 Ways To Get Your Business In Front Of Your Audience

5 Ways To Get Your Business In Front Of Your Audience

Having a strong online presence is a key factor in having a successful business these days. With so many marketing options available, there are various opportunities for businesses to promote themselves online.

Kristian Rivera
Kristian Rivera 13 February 2017
Read more