Article

Jonny Di Sapia
Jonny Di Sapia 14 September 2014
Categories Advertising

Is Cologne the epicentre for global advertising technology?

Cologne is fast becoming the epicentre of the global advertising technology community

 

This is my first time at Dmexco, or “D-Mexico” as the UK programmatic community are now labelling the event. I expected it to be big, but the sheer scale of this place actually makes the mind boggle; 30,000 people searching through a vast marketing and digital maze. It’s safe to say that Cologne is fast becoming the epicentre of the global advertising technology community.

 

Dmexco’s incredible growth over the last six years (150% since launching) is indicative of how diverse and vibrant the media and technology landscape has become. Both large and small companies in the European tech community are out in force and are jostling for attention within the three vast exhibition halls, with each booth more impressive than the next.

 

The big players like Facebook, google and Microsoft are holding court, alongside tech vendors such as Improve Digital. For most, mobile is of course be a talking point, as is multi-screen strategies and the convergence of TV and video. But without a doubt, the big technology theme of 2014 is programmatic. 

 

I have yet to make it into an actual speaker session as there is just too much to see in the main halls, and too many people to stop and talk to. After all, this is why people come to Dmexco, to meet up with clients, make new contacts, see old friends, and close some business deals. Nowhere else do we get the opportunity to connect and collaborate with so many peers at one time, and I’m fully expecting to leave having had an exhausting, yet rewarding, two days.

 

Jonny Di Sapia, Business Development Director, Improve Digital

 

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