Article

Jonny Di Sapia
Jonny Di Sapia 14 September 2014
Categories Advertising

Is Cologne the epicentre for global advertising technology?

Cologne is fast becoming the epicentre of the global advertising technology community

 

This is my first time at Dmexco, or “D-Mexico” as the UK programmatic community are now labelling the event. I expected it to be big, but the sheer scale of this place actually makes the mind boggle; 30,000 people searching through a vast marketing and digital maze. It’s safe to say that Cologne is fast becoming the epicentre of the global advertising technology community.

 

Dmexco’s incredible growth over the last six years (150% since launching) is indicative of how diverse and vibrant the media and technology landscape has become. Both large and small companies in the European tech community are out in force and are jostling for attention within the three vast exhibition halls, with each booth more impressive than the next.

 

The big players like Facebook, google and Microsoft are holding court, alongside tech vendors such as Improve Digital. For most, mobile is of course be a talking point, as is multi-screen strategies and the convergence of TV and video. But without a doubt, the big technology theme of 2014 is programmatic. 

 

I have yet to make it into an actual speaker session as there is just too much to see in the main halls, and too many people to stop and talk to. After all, this is why people come to Dmexco, to meet up with clients, make new contacts, see old friends, and close some business deals. Nowhere else do we get the opportunity to connect and collaborate with so many peers at one time, and I’m fully expecting to leave having had an exhausting, yet rewarding, two days.

 

Jonny Di Sapia, Business Development Director, Improve Digital

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
Read more
The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars, knowledge navigators...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
Read more
How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
Read more