Article

Jonny Di Sapia
Jonny Di Sapia 14 September 2014
Categories Advertising

Is Cologne the epicentre for global advertising technology?

Cologne is fast becoming the epicentre of the global advertising technology community

 

This is my first time at Dmexco, or “D-Mexico” as the UK programmatic community are now labelling the event. I expected it to be big, but the sheer scale of this place actually makes the mind boggle; 30,000 people searching through a vast marketing and digital maze. It’s safe to say that Cologne is fast becoming the epicentre of the global advertising technology community.

 

Dmexco’s incredible growth over the last six years (150% since launching) is indicative of how diverse and vibrant the media and technology landscape has become. Both large and small companies in the European tech community are out in force and are jostling for attention within the three vast exhibition halls, with each booth more impressive than the next.

 

The big players like Facebook, google and Microsoft are holding court, alongside tech vendors such as Improve Digital. For most, mobile is of course be a talking point, as is multi-screen strategies and the convergence of TV and video. But without a doubt, the big technology theme of 2014 is programmatic. 

 

I have yet to make it into an actual speaker session as there is just too much to see in the main halls, and too many people to stop and talk to. After all, this is why people come to Dmexco, to meet up with clients, make new contacts, see old friends, and close some business deals. Nowhere else do we get the opportunity to connect and collaborate with so many peers at one time, and I’m fully expecting to leave having had an exhausting, yet rewarding, two days.

 

Jonny Di Sapia, Business Development Director, Improve Digital

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more