Article

Jonny Di Sapia
Jonny Di Sapia 14 September 2014
Categories Advertising

Is Cologne the epicentre for global advertising technology?

Cologne is fast becoming the epicentre of the global advertising technology community

 

This is my first time at Dmexco, or “D-Mexico” as the UK programmatic community are now labelling the event. I expected it to be big, but the sheer scale of this place actually makes the mind boggle; 30,000 people searching through a vast marketing and digital maze. It’s safe to say that Cologne is fast becoming the epicentre of the global advertising technology community.

 

Dmexco’s incredible growth over the last six years (150% since launching) is indicative of how diverse and vibrant the media and technology landscape has become. Both large and small companies in the European tech community are out in force and are jostling for attention within the three vast exhibition halls, with each booth more impressive than the next.

 

The big players like Facebook, google and Microsoft are holding court, alongside tech vendors such as Improve Digital. For most, mobile is of course be a talking point, as is multi-screen strategies and the convergence of TV and video. But without a doubt, the big technology theme of 2014 is programmatic. 

 

I have yet to make it into an actual speaker session as there is just too much to see in the main halls, and too many people to stop and talk to. After all, this is why people come to Dmexco, to meet up with clients, make new contacts, see old friends, and close some business deals. Nowhere else do we get the opportunity to connect and collaborate with so many peers at one time, and I’m fully expecting to leave having had an exhausting, yet rewarding, two days.

 

Jonny Di Sapia, Business Development Director, Improve Digital

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more