Article

Helena Mcaleer
Helena Mcaleer 18 September 2014

Beverly Jackson from Yahoo! Teaches us How to Use Your Brand's Conversation

Beverly Jackson Head of Social Marketing, Yahoo! recently spoke at Social Fresh East 2014 in America on "How Yahoo! Uses Social Media to Stay Top of Mind".

Beverly Jackson Head of Social Marketing, Yahoo! recently spoke at Social Fresh East 2014 in America on “How Yahoo! Uses Social Media to Stay Top of Mind”.

From this talk we were able to take away the fact that Yahoo! are putting a lot of emphasis on their future social and content strategy with the aim of “making the world’s daily habits inspiring and entertaining”.  They have launched a number of Yahoo! ‘zines from food to technology to beauty and more, they have also launched a running series of daily live concerts in conjunction with Live Nation. Big things are happening at Yahoo! and their audience are at the heart of it all. The key factors in this are:

  •          Experiences
  •          Events
  •          Engagement

Behind the content Yahoo! are generating Beverly was keen to point out they have a strong social strategy and an even stronger social team as what they were trying to achieve through social is huge “Every moment we have to push the message about what we are doing and why we are there, we take that opportunity”. Beverly Jackson Yahoo!

Watch her informative talk here:


 

Like what you see? catch Beverly in full flow at this years Inspiration on the 23rd of October at the Royal Geographical Society. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more