Article

Helena Mcaleer
Helena Mcaleer 18 September 2014

Beverly Jackson from Yahoo! Teaches us How to Use Your Brand's Conversation

Beverly Jackson Head of Social Marketing, Yahoo! recently spoke at Social Fresh East 2014 in America on "How Yahoo! Uses Social Media to Stay Top of Mind".

Beverly Jackson Head of Social Marketing, Yahoo! recently spoke at Social Fresh East 2014 in America on “How Yahoo! Uses Social Media to Stay Top of Mind”.

From this talk we were able to take away the fact that Yahoo! are putting a lot of emphasis on their future social and content strategy with the aim of “making the world’s daily habits inspiring and entertaining”.  They have launched a number of Yahoo! ‘zines from food to technology to beauty and more, they have also launched a running series of daily live concerts in conjunction with Live Nation. Big things are happening at Yahoo! and their audience are at the heart of it all. The key factors in this are:

  •          Experiences
  •          Events
  •          Engagement

Behind the content Yahoo! are generating Beverly was keen to point out they have a strong social strategy and an even stronger social team as what they were trying to achieve through social is huge “Every moment we have to push the message about what we are doing and why we are there, we take that opportunity”. Beverly Jackson Yahoo!

Watch her informative talk here:


 

Like what you see? catch Beverly in full flow at this years Inspiration on the 23rd of October at the Royal Geographical Society. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Search Engine Optimisation has become so much more than fitting keywords into the page and fine-tuning your meta data. In recent years, Google has introduced a series of algorithms that take machine learning to new...

Matt Cayless
Matt Cayless 7 August 2018
Read more