Digital Doughnut Contributor
Digital Doughnut Contributor 26 September 2014

5 Ways Service Providers Can Win (and Keep) Small Business Customers

Small business has become an increasingly competitive place for new business owners to thrive in.

The service providing industry has evolved a lot throughout the years, and it has become an increasingly competitive place for new business owners to thrive in. That being said, small and medium-sized business owners have a hard time attracting new clients, let alone convincing them to stay loyal to their services.


As difficult as it may be, the good news is that expanding the target market is not impossible, and small business owners surely know that they can no longer differentiate their company’s services from those of the already established providers based only on the price of the services. Here are the top 5 most efficient ways that are guaranteed to help service providers win and keep customers over the years:

1. Do Not Rise To The Expectations Of Your Customers - Exceed Them!

Customers want one thing: they want to get the best value for the money they have worked so hard for. This is why they will always focus on the company that will offer them exactly what they want, at an affordable price. One of the best ways to make a small company known in the service providing industry is to make sure that it rises to the expectations of its customers in terms of service quality, price per quality ratio as well as customer support.

As a matter of fact, poor customer support is one of the main reasons why clients decide to terminate contracts with certain providers, and for this reason small providers are advised to invest in good, reliable, fast and professional customer care services.

2. Develop A Good Social Responsibility Policy

The concept of social responsibility has been around for more than half a century, and although at first it was mainly adopted by large, multinational corporations, it has become a growing trend amongst small companies as well. Simply put, social responsibility is a way of self-regulation that is integrated within the business model policy, and it involves a series of ethical standards, laws and rules that are applied indiscriminately to consumers, communities, investors and employees.

In addition to this, another important aspect that appeals to customers these days are responsible and eco-friendly practices, given the fact that the world has become more and more concerned with energy conservation. Adopting several modern and green practices will certainly help every business owner gain more environmentally-conscious customers!

3. Keep Current Customers Interested And Engaged

It is a known fact that one of the oldest, cheapest and most efficient ways to increase brand awareness and to expand a company’s target market is through word of mouth. Every small service provider should try to keep its current customers happy, satisfied, interested and engaged, as this will make them spread the word and convince their friends to use the services. One way to do so is through interactive education based on videos and webinars, although free products, services and bonuses are equally efficient. The more affordable and accessible the service, the better!

4. Offer Something New And Innovative

We live in a world where many people believe that there is nothing new to be invented, as everything revolutionary has already been discovered. The truth is that the service providing industry is still a relatively new niche that is worth exploring, and customers will always be drawn to new services that will benefit them on several different levels.


5. Business Owners Should Value The Opinions Of Their Customers

This aspect is extremely important for every business owner. When the customer shares an opinion, files a complaint or sends some feedback (be it positive or negative), he invests a lot of time and resources into doing that, and he expects the service provider to do the same in return. If the customer feels ignored, the chances are that he will terminate the contract and focus on another service provider where he feels more appreciated and valued. This is why it is crucial for every company to cherish the opinions of their customers, in order to keep them loyal in the long run.

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