Article

The Power of Search - September Digital Doughnut Meetup

How do you use search most effectively? Slideshare for your to-do list and Start-up technology by Flubit.

The September Digital Doughnut Meetup was on The Power of Search which could’ve been called the twin powers of search. With the speakers taking up different positions, it was optimised from both ends. Zigfrids at Hoxton Square hosted the energetic group who turned up to listen to the current state of search, how not be searched, and how to get the most out of organic search. Graham Ruddick opened the night asking how many people in the room worked in SEO – 20%, Digital Marketing – 60%, and General – 20%.

 

The two opposing views on how to use search can be summed up as; to the best of your ability, or to avoid being seen by it at all. Ideally you use both approaches well and use them intelligently. 

 

The first speaker Emily Hill, CEO of Write My Site, gave us a rundown on the history of search including Black Hat SEO and why Google introduced Panda (looking for quality content), Penguin (snapping off link baiting), and Hummingbird (heralding the age of semantic search). Her slideshare explained “Google is trying to become more sophisticated. It wants to go beyond the words and phrases people use, to figure out what they mean.” As long as people know what they mean, do Google and I think alike about my keywords and search terms? Semantic (relating to meaning in language) search is based on 1. Predictive search, 2. Voice search, 3. Image search.

 

For predictive search Emily introduced us to ConceptNet5, a way computers can use a semantic network to help understand text written by people, “It is built from nodes representing concepts, in the form of words or short phrases of natural language, and labelled relationships between them”. As you do, I search my name Samantha and the first result is ‘related to Carrie in Sex and City’. To be fair this is one of the shows I use to remind people of my name now that Bewitched draws too many blank stares.

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more