Ben Hollom
Ben Hollom 8 October 2014
Categories Content, Social Media

Mastering the Four Ms of Social Media

Do you know the four Ms of Social Media?

The world of social media works at a frenetic pace. For those businesses that are just embarking into the sphere it can seem pretty daunting – a bit like walking into a foreign train station, where everybody seems to know what they´re doing except you. However, if you take your time, look around and think about what you are doing, it´s much less intimidating than it first appears.


An article on the Entrepreneur website says that a social media campaign can be simplified into four Ms, which will help you arrive at your destination before you know it – the end point in this case being sales. Here they are.


1. Monitor


Before you launch a campaign, take a look at what´s going on around you. Get a good idea of your competitors´ strengths and weaknesses on social media and make a beeline for the gap in the market. As the campaign progresses, you´ll also have to monitor in the sense of tracking your performance. Manually monitoring social media efforts is time-consuming, so look for helpful analytics tools.


2. Manage


Your analytics results will allow you to gauge what areas are working and what bits need fine tuning. What are your users saying about your company´s campaign and brand? Heed some of that feedback and refine your campaign.


3. Measure


Engagement can be measured across all social media platforms. It´s also possible to see the knock-on effect of paid advertising on Twitter and Facebook in terms of participation in social media campaigns and visits to a company´s website.


4. Monetise


At the point when marketers can highlight a direct correlation between a social media campaign and sales, all the guessing over the value of engagement ends. Use coupons, discounts or prizes – all highly shareable content – to drive sales on social media.


What tips have you got for streamlining a social media campaign? Remember, it´s all about sharing these days.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more