Article

Ann Halloran
Ann Halloran 10 October 2014
Categories Social Media

Does your Business have a Digital Team?

80% of Irish adults are now regularly accessing the internet and the number engaging on social media continues to grow.

80% of Irish adults are now regularly accessing the internet and the number engaging on social media continues to grow. Yet this does not translate into digital skills that can be employed in the workplace. Results from a recent ISkills Survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term.

 

It finds that Digital Marketing is suffering from a skills shortage as senior roles are being left unfilled. Employees need to be educated in areas such as online business strategy, or managing sensitive information that could go viral. They need to learn how to grow targeted traffic, build online customer relationships and convert visits into sales. Many of the SMEs I work with typically contract out this work to web design and marketing agencies. Internal teams are commonplace in the world of work. They are set up to focus on business improvement, idea generation and cost savings and so on.

 

Yet according to the iSurvey, 48% of businesses do not have a digital team. With ecommerce predicted to grow exponentially, Irish businesses could benefit from engaging their employees and listening to their ideas on how to grow their digital footprint – rather than leaving this work entirely to external agencies. The first step? training and education – not just of owner/managers, but also of employees in organisations, so they can actively contribute to the discussion and provide ideas on the work that needs to be done.

 

This article first appeared on In-tuition.ie

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more