Article

Categories Social Media

10 Questions to Ask a Prospective Digital Marketing Agency

Are you feeling overwhelmed with trying to keep up with the latest digital marketing tactics and trends?

Are you feeling overwhelmed with trying to keep up with the latest digital marketing tactics and trends?

I’m sure you’d much prefer to work on other aspects of running your business rather than figuring the ins-and-outs of an online presence. Or perhaps you realize that hiring an expert will get you better results and even end up saving you both time and money in the long run. Last, but not least, a lot of businesses are still ignorant about digital marketing.

Regardless of your reasons, we all have specialists in our lives that we use to solve particular problems. Whether it’s a real estate agent, a financial advisor or a specialized doctor, you typically already know what your individual needs are and thus know the right questions to ask when trying to find the right fit. But, what about finding an expert to help your business with digital marketing? Because digital marketing is a newer and ever-changing field, many aren’t familiar enough in the industry to know exactly what their business needs to flourish and thus have trouble finding the right expert for the job.

Not to worry. I got your back.

Generally speaking, there are three types of agencies:

  • Full Service: These agencies can do it all. Traditional marketing (TV, radio, print, mail, etc.), digital marketing (website development, mobile, Blogging, SEO, PPC, email, etc.), and social media marketing (Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, etc.)
  • Digital: These agencies focus on digital marketing. There are also a lot of agencies that focus on only one part of the digital marketing landscape – such as website development, Pay-per-click or email marketing.
  • Social Media: There are even agencies that focus exclusively on social media.

10 Questions

Here are 10 key questions to ask when interviewing potential full service or digital marketing agencies to make sure they are a good fit for your business:

  1. How will you get to know my business so you can pinpoint our needs?
  2. Have you ever worked with a business similar to mine?
  3. What can I expect in terms of reporting and analytics?
  4. How are your services billed?
  5. What is your pricing?
  6. Can I see some examples of your work (both a successful example and unsuccessful)?
  7. What happens if we decide to separate? Who owns the content and where is it hosted?
  8. What results can I reasonably expect?
  9. How long will it take to start seeing results?
  10. What guarantees do you provide?

These questions are designed to help you get a better idea on who they are and how they operate. They might not provide guarantees or give you specific results to expect, and that’s okay, but if they shy away from those questions, that’s NOT okay.


The key of the interview process is to make sure you are hiring an agency that understands your business and focuses on results, not procedures or tactics. These questions help you find an expert that will create a custom-tailored plan for you that solves your problem for a reasonable price.


This article first appeared here.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
10 Daily Habits That Set High-Performing Designers & Marketers Apart

10 Daily Habits That Set High-Performing Designers & Marketers Apart

Discover the 10 daily habits that elevate designers & marketers to high-performance levels. Transform your routine for success today.

Nevilson Christian
Nevilson Christian 23 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more