Sylvia Jensen
Sylvia Jensen 26 June 2014

Marketing Automation: the Facts Speak for Themselves ...

Marketing automation is not just a buzzword

Marketing automation is not just a buzzword – it’s bringing about a seismic change in the way marketing works in the modern world.


Mad Dash



B2B firms are falling over themselves to adopt marketing automation, with research indicating that MA adoption rates will skyrocket to 50% by 2015.



Boom time 



As of the end of 2011, the marketing automation software industry reached $2.8 million. It is predicted to hit $4.7 billion in 2016.



But Europe is lagging



… especially the UK. Expect this to dramatically change during 2014 though – two-thirds of companies in Western Europe are planning to invest in marketing automation this year.



Goodbye human interaction



Come 2020, 85% of a customer’s relationship with a company will not actually involve talking to them directly, as customers increasingly prefer to conduct their own research into products/services.



Lead-to-revenue management: rebooted



With the customer taking control of the buying journey, marketing automation is more essential than ever. According to marketers ...




“We can deliver exactly the right campaign to the right contact when we know they need it”

75% of the time with marketing automation

compared to

50% of the time using no automation processes.




“We are able to nurture each lead with multiple touches until it is sales-ready”

77% of the time using marketing automation

compared to

54% of the time using no automation processes.



The 451 percenters



Companies deploying marketing automation for prospect nurturing are experiencing adramatic increase of 451% in qualified leads.



According to a recent Forrester report, categories and criteria that should be closely evaluated when choosing a Marketing Automation platform include:



■ Ease of use.

■ Marketing process management.

■ Functionality needs created by scale.

■ CRM integration.

■ Capabilities to support global operations.



Remember, research says that:


Want that 451% increase in qualified leads for yourself? Get started now with the Introduction to Marketing Automation video

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
6 Ways to Turn Customers into Brand Advocates

6 Ways to Turn Customers into Brand Advocates

No matter how hard you try to advertise your brand, potential buyers will believe its existing consumers more. This means that you should try to turn customers into brand advocates. We present the 6 best ways how to achieve this - it is now only up to you to put these suggestions into practice.

Micheal Gilmore
Micheal Gilmore 15 May 2017
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more