Article

Categories Content, Social Media

Visual content: the future of social media?

New, visual networks like Pinterest, Instagram and Vine are exploding - is this the future of social media?

New, visual networks like Pinterest, Instagram and Vine are exploding - is this the future of social media?

The last few years have seen a dramatic rise in visual-based social media. We shouldn’t be surprised, though: 

60,000x faster
Our brains process visuals far quicker than text. 

Ergo, visual-based social media networks are booming… 

Five tweets per second
contain a Vine link

“You’ve Got Mayer!”
From Tumblr’s acquisition for $1.1 billion, to buying startup Vizify that specializes in creating interactive infographics based on users’ social media data, Yahoo! is hoovering up visual-based social platforms at a frightening rate. 

It’s Not About ‘One-Size-Fits-All’ Though… 

Consider who your prospects actually are… 

B2C 
… want visual marketing 
Think Vine.

Vs. 

B2B
… are open to longform content.
Think LinkedIn. 

Consider where they’re based too; for example… 

Germany & Romania 
… aren’t huge fans of Twitter. 

Vs. 

India & Philippines
… love Twitter. 

And It’s Not Just About the ‘Big Four’ Either... 

Have you heard of the social networks… 

QZone, Tencent Weibo or Sina Weibo?
If you have plans to market in Russia or China, you should have

Know your markets, know your territories, know your social media channels. 

It’s the only way you can get to the right customers in the right place at the right time. 

And to make sure your social media campaigns are hitting home, test, test and test again. 

Remember:

  • Social media is going visual and bite-sized.
  • All social networks must now be considered.
  • Different territories prefer different networks.
  • Some countries have their own specific networks.
  • Test your messaging across different channels.
 
 

Discover your own social media benchmarks. Take The Social Influencer survey. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
Digital Marketing Trends for 2023: What’s New?

Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

Georges Fallah
Georges Fallah 19 January 2023
Read more