Article

Guy Mucklow
Guy Mucklow 11 July 2014
Categories Technology

The art of scaling a tech business

Most small companies live in hope of attracting the attention of much larger established businesses.

Most small companies live in hope of attracting the attention of much larger established businesses.  Not just because they help to provide a stamp of approval which can be used to attract other large customers, but also because of the fact they have the potential to enable a SME to massively scale their business by gaining access to the large company’s customer base.

That, combined with venturing into overseas markets are daunting experiences for any business, but done successfully they provide the sort of rocket fuel to growth of which any founder can only hope to dream of achieving.

 

In our experience of attracting large scale partners, we have a very clear proposition, which is to enable large data owners to sell profitably into the high- volume, low-value end of the market.  We understand many of the issues of selling data into a self-serve environment and know the value that our platform and experience can add to these businesses. Recognising that many of the large postal service providers are experiencing a significant decline in their traditional postal operations, we have seen a great strategic opportunity to partner with these businesses.

 

As a result, over the last 12 months we have made a significant decision to scale for growth. With a scalable business model, we have recently started to put into place the building blocks to achieve our ambitions. This has included, moving to a new £2 million office in the centre of Worcester that accommodates double the current headcount, establishing a senior management team who have been tasked with delivering growth, and finally setting up rigorous systems and processes to create greater accountability across the business. 

 

Recognising that Postcode Anywhere has developed a fantastic platform for growth, we have put measures in place to make this happen. Earlier this year we joined The London Stock Exchange’s ELITE programme which offers businesses the skills to adapt and shape for growth and increase their visibility and attractiveness to potential investors. We have identified two very progressive peer companies who are at the leading edge of using data to improve their businesses. I am in the process of arranging meetings with these to again explore what our respective companies are doing in this area and to test some of our assumptions on a new Big Data application that we will be looking to launch later this year. Ultimately, the ELITE programme will be an important cornerstone to help facilitate our ambitious strategy and prepare for the next stage of growth.

 

Guy will be speaking at Tech Entrepreneurs Week in London on Wednesday, 16th July 2014

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more