Article

Guy Mucklow
Guy Mucklow 11 July 2014
Categories Technology

The art of scaling a tech business

Most small companies live in hope of attracting the attention of much larger established businesses.

Most small companies live in hope of attracting the attention of much larger established businesses.  Not just because they help to provide a stamp of approval which can be used to attract other large customers, but also because of the fact they have the potential to enable a SME to massively scale their business by gaining access to the large company’s customer base.

That, combined with venturing into overseas markets are daunting experiences for any business, but done successfully they provide the sort of rocket fuel to growth of which any founder can only hope to dream of achieving.

 

In our experience of attracting large scale partners, we have a very clear proposition, which is to enable large data owners to sell profitably into the high- volume, low-value end of the market.  We understand many of the issues of selling data into a self-serve environment and know the value that our platform and experience can add to these businesses. Recognising that many of the large postal service providers are experiencing a significant decline in their traditional postal operations, we have seen a great strategic opportunity to partner with these businesses.

 

As a result, over the last 12 months we have made a significant decision to scale for growth. With a scalable business model, we have recently started to put into place the building blocks to achieve our ambitions. This has included, moving to a new £2 million office in the centre of Worcester that accommodates double the current headcount, establishing a senior management team who have been tasked with delivering growth, and finally setting up rigorous systems and processes to create greater accountability across the business. 

 

Recognising that Postcode Anywhere has developed a fantastic platform for growth, we have put measures in place to make this happen. Earlier this year we joined The London Stock Exchange’s ELITE programme which offers businesses the skills to adapt and shape for growth and increase their visibility and attractiveness to potential investors. We have identified two very progressive peer companies who are at the leading edge of using data to improve their businesses. I am in the process of arranging meetings with these to again explore what our respective companies are doing in this area and to test some of our assumptions on a new Big Data application that we will be looking to launch later this year. Ultimately, the ELITE programme will be an important cornerstone to help facilitate our ambitious strategy and prepare for the next stage of growth.

 

Guy will be speaking at Tech Entrepreneurs Week in London on Wednesday, 16th July 2014

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
From Success to Setback: Lessons in MarTech Decision-Making

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

Andrew Addison
Andrew Addison 29 November 2023
Read more