Article

Aaron Harris
Aaron Harris 23 December 2014
Categories Content

Want More Content Readers?

If you want more readers of your content - use numbers instead of words. Do you know that number can play an important role in your word contents?

Learn how to play with numbers to your content’s advantage! Creating contents for you readers is a pain in the arse for some content marketers. I mean, how could you balance out SEO and viewer’s contentment that easy?

As content marketers, we are continuously tugged by our desire to be seen on top ranks and by our desire to please our readers. We are always in between these two big goals.

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Every day, we grind our minds with the newest topics and strategies that will not make our readers bloated, but did you know we could get more readers and increase web traffic by including something in our contents? Nope, it’s not more keywords. It’s not highfalutin words. It’s not even words! It’s all about numbers!

Content marketing is not just about setting out contents for you readers. Remember, you goal in creating contents is to educate your readers, hoping that they could actually visit your brand’s website and become a loyal customer. It’s a psychological play which you need to deeply understand. And when it comes to human perception, numbers are one of those affecting factors.

You could easily use numbers of your readers, which if content fixation is properly executed, could also increase your guaranteed website traffic. So fellow marketers, get ready to get mind-blown as we jot down some numbers that you could include in your contents to gain more readers!

  • The number 7 – 7 is classified as a lucky number. This number is believed to bring good things to viewers (remember slot machines?). Some say that this number is refreshing and unique since it is the one digit number which has 2 syllables in it. Putting this number on your titles could make your content stand out among the rest.

  • The number 3 – I have discussed on one of my articles that there is something called “the rule of thirds” which says that listing only 3 items per subject makes it easy for readers understand and to digest. The number 3 also signifies balance as it can also pertain to “left, center, right” or “up, middle, down”. With that, I’ll give you another 3 reasons why 3 is great. a. It symbolizes brevity for lists b. It has curves c. It rhymes with trees. • The number 10 and 100 – For me, these both numbers tied on their spot because of their zeros. Both 10 and 100 perfectly exclaims completeness and fulfillment. You can run 100 down to 10 and extract 10 to 100. With these, your total web traffic feels more contented after reading such contents with headlines that contain this number.

  • The number 5 – Just like its father , 10, 5 also signifies partial completeness. This is perfect for those readers who wants to know something completely but doesn’t want to drive too much information in their minds. And for the bonus number tip

  • 98 and 99 – This numbers aren’t usually used for contents, but they can attract attention when used in prices. 98 and 99 are thought by your targeted website traffic as “saving points” since it doesn’t add up 100. Although there’s only a miniscule difference between them and 100, it still gives an impression that there are much savings that can be generated when buying something with a price ending with these 2 numbers. 

So fellow marketers, learn to maximize your contents by adding numbers to them. Who knows, this could be your chance in getting a lot of website traffic! Get your numbers working and start generating read-worthy contents, now!

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