Article

Digital Doughnut Contributor
Digital Doughnut Contributor 18 December 2014

How To Save Social Media

Why social media marketing as we know it is coming to an end and ways we can save it.

During my intervention at the Madrid Music Days event last year, I stated my idea, reasoning and examples of why social media marketing as we know it is coming to an end.


Don’t Die

 

This is the approach we’ve been working on for the past two years and it’s working.

1. Social platforms are communication and marketing channels and, as we’ve proven, are still viable sales channels. However, they need to be led correctly. They need a coherent strategy and execution that focuses on results, on connecting with our community, therefore creating certain resonance with our people in a dynamic, interesting and brilliant way.

Read More on Digital Doughnut

Social Media doesn’t create a different world; neither does it invent or define. This is something that only comes about with an idea, initiative, project or business. At the end of the day, it’s only marketing through a new means of communication. Navigate your project or brand through these channels, seeking a clear, defined project. Do so without losing track of the people because, most of all, you need them right now. The value you provide is the value that the world will give in return.

2. Symbiotic models have always worked best (except in the case of Spiderman and his alter ego). Throwing conventional communication and marketing out of the window was, still is and will always be a dumb idea!

 

Look for a cross media strategy. Traditional communication isn’t dead, PR is extremely useful for word-of-mouth, there are still a variety of offline means to cross over to digital communication. Use what you do well out there, such as sales, to bring your customers to your company blog or to have a 24/7 customer service over Twitter.

3. Companies that claim to care about people but who can’t be bothered to interact with their buyers can ignore all of this. We’re ignoring you in one way or another.

Ask, listen, do something with all of this. Look out for conversations, take part in them. Recommend services that are in line with your audience, become “the person to turn to if I need something” and let the results speak for themselves.

4. If you want to use the social web and the great opportunity that lies therein, at least attempt things, learn from them, fail often, experiment, fine-tune, use any feedback you get, be creative and try something different; all of this before, during and after using social media. There’s no other way. That’s my recipe to get to where you’re so good that no one can ignore you.

Should you advertise on Facebook? If that’s your concern, there’s so much more you should be concerned about. Is being on Pinterest worth it? Who knows. Should you programme your tweets? Have you ever tried this and measured the results obtained? The only way to get an answer to these and many other similar questions is to just go for it and try it out. You need to work with the social web thoroughly to understand what works and what doesn’t. The best –or worst– thing about this is that it’s a day-to-day job. What worked yesterday may not work today, or what works today may not work tomorrow.

The direction that such work is taking means that if you want to make the social web to work for you, it must become a part of all your business processes. It’s not less important but, rather, the driving current. The work you carry out is part of your marketing, your customer services, internal communications, human resources; it’s part of your company’s wiring. It’s a part of it all!

What else needs to be done here? What’s your role?

Photo credit: hollywoodhollows.
Original post here

Read More on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more