Article

Carolyn Seaman
Carolyn Seaman 3 September 2013

Baidu comes to Britain: new online marketing opportunities in China

As Baidu, China's Google, opens its doors to the West. How can UK brands capitalise on the new opportunities it brings?

The Chinese market and the importance of Baidu

For companies aiming to crack the online retail opportunity in China, it’s imperative to understand that the country’s e-commerce market is very different to the established markets of the United States and Europe.

 

Much of the ecommerce opportunity comes through Baidu, which is the largest search engine in China. Baidu provides a massive opportunity for brands to create awareness and subsequently drive sales. For brands that are looking to grow their business in China, Baidu offers the best opportunity to do so.

 

However, until recently Baidu has been largely closed to overseas businesses, making it extremely challenging for Western brands to promote their products and services online in China.

 

But all of this is changing, as Baidu has finally opened its doors to the West. Recently, Baidu has been extending its reach internationally and working with third parties, such as CharmClick, and its UK service provider Net Media Planet, to help reach potential international customers. With the aim being to open up the Chinese market to overseas companies and help brands to leverage the existing demand.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more
Prompting the Future - AI and Beyond - DMEXCO 2024

Prompting the Future - AI and Beyond - DMEXCO 2024

DMEXCO 2024 in Cologne, Germany, DMEXCO 2024 between 18-19 September presented 850 speakers on 14 stages, over 200 hours of program, and around 650 exhibitors and partners. This year's top-class program focused on...

Zsofia Raffa
Zsofia Raffa 22 October 2024
Read more