Article

Carolyn Seaman
Carolyn Seaman 3 September 2013

Baidu comes to Britain: new online marketing opportunities in China

As Baidu, China's Google, opens its doors to the West. How can UK brands capitalise on the new opportunities it brings?

The Chinese market and the importance of Baidu

For companies aiming to crack the online retail opportunity in China, it’s imperative to understand that the country’s e-commerce market is very different to the established markets of the United States and Europe.

 

Much of the ecommerce opportunity comes through Baidu, which is the largest search engine in China. Baidu provides a massive opportunity for brands to create awareness and subsequently drive sales. For brands that are looking to grow their business in China, Baidu offers the best opportunity to do so.

 

However, until recently Baidu has been largely closed to overseas businesses, making it extremely challenging for Western brands to promote their products and services online in China.

 

But all of this is changing, as Baidu has finally opened its doors to the West. Recently, Baidu has been extending its reach internationally and working with third parties, such as CharmClick, and its UK service provider Net Media Planet, to help reach potential international customers. With the aim being to open up the Chinese market to overseas companies and help brands to leverage the existing demand.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
10 Considerations When Choosing A Landing Page Builder

10 Considerations When Choosing A Landing Page Builder

Landing pages no longer fall on a marketer's "nice to have" list. They have become an important and necessary part of the digital marketing mix, so we've put together the top 10 considerations marketers should know before choosing a landing page builder.

Audrey Dotson
Audrey Dotson 17 February 2017
Read more