Article

Elena Shalashnikova
Elena Shalashnikova 1 October 2013
Categories Social Media

2 secrets for social media success

Why might you forget to reschedule an appointment if you're visiting a social networking website?

Secret #1.

 

One day you came online to reschedule an appointment for 15 minutes later. On the way you read some articles (very up-to-date I might add), took part in a couple of discussions, came across your competitor’s social page and swallowed hard – your page is worse. The employee responsible for your company page had to face the music then, and you took some managerial decisions on both marketing and the product itself.

Had an argument on that with your finance director and were about to fire him. Late in the evening you realized that you hadn’t moved the appointment… Has this ever happened to you? It happens to everyone because these are social networks.

As people surf the Internet forgetting the reason they got there, in the same way brands having created their presence on a social network lose concentration and fail to achieve anything. That is why any social media project has to have a goal which will keep us from various temptations to try or do something just for the sake of doing.


If a page was created to drive sales, it should not contain anything that does not work on this goal. And even your CEO’s interview for the Channel One Public Television shouldn’t be published if you are not sure it’ll increase sales. This rule is very important, because it has always been and is most likely to remain so that if you work hard on something, you’ll finally get it.

And don’t forget to place a button that you want your target audience to push on your page. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more