Article

Elena Shalashnikova
Elena Shalashnikova 1 October 2013
Categories Social Media

2 secrets for social media success

Why might you forget to reschedule an appointment if you're visiting a social networking website?

Secret #1.

 

One day you came online to reschedule an appointment for 15 minutes later. On the way you read some articles (very up-to-date I might add), took part in a couple of discussions, came across your competitor’s social page and swallowed hard – your page is worse. The employee responsible for your company page had to face the music then, and you took some managerial decisions on both marketing and the product itself.

Had an argument on that with your finance director and were about to fire him. Late in the evening you realized that you hadn’t moved the appointment… Has this ever happened to you? It happens to everyone because these are social networks.

As people surf the Internet forgetting the reason they got there, in the same way brands having created their presence on a social network lose concentration and fail to achieve anything. That is why any social media project has to have a goal which will keep us from various temptations to try or do something just for the sake of doing.


If a page was created to drive sales, it should not contain anything that does not work on this goal. And even your CEO’s interview for the Channel One Public Television shouldn’t be published if you are not sure it’ll increase sales. This rule is very important, because it has always been and is most likely to remain so that if you work hard on something, you’ll finally get it.

And don’t forget to place a button that you want your target audience to push on your page. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling strategy.

Elizabeth Victor
Elizabeth Victor 18 April 2017
Read more
Top 5 SEO Mistakes To Avoid In 2017

Top 5 SEO Mistakes To Avoid In 2017

Have you been spending lots of money on your SEO campaigns, but you don’t see the results? There are chances you could be committing some of the dreaded SEO mistakes such as keyword stuffing, using broken links, duplicate content, linking from low quality sources and more.

Rajat Tyagi
Rajat Tyagi 18 April 2017
Read more