Article

Elena Shalashnikova
Elena Shalashnikova 1 October 2013
Categories Social Media

2 secrets for social media success

Why might you forget to reschedule an appointment if you're visiting a social networking website?

Secret #1.

 

One day you came online to reschedule an appointment for 15 minutes later. On the way you read some articles (very up-to-date I might add), took part in a couple of discussions, came across your competitor’s social page and swallowed hard – your page is worse. The employee responsible for your company page had to face the music then, and you took some managerial decisions on both marketing and the product itself.

Had an argument on that with your finance director and were about to fire him. Late in the evening you realized that you hadn’t moved the appointment… Has this ever happened to you? It happens to everyone because these are social networks.

As people surf the Internet forgetting the reason they got there, in the same way brands having created their presence on a social network lose concentration and fail to achieve anything. That is why any social media project has to have a goal which will keep us from various temptations to try or do something just for the sake of doing.


If a page was created to drive sales, it should not contain anything that does not work on this goal. And even your CEO’s interview for the Channel One Public Television shouldn’t be published if you are not sure it’ll increase sales. This rule is very important, because it has always been and is most likely to remain so that if you work hard on something, you’ll finally get it.

And don’t forget to place a button that you want your target audience to push on your page. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more