Elena Shalashnikova 1 October 2013

Categories Social Media

2 secrets for social media success

Why might you forget to reschedule an appointment if you're visiting a social networking website?

Secret #1.

One day you came online to reschedule an appointment for 15 minutes later. On the way you read some articles (very up-to-date I might add), took part in a couple of discussions, came across your competitor’s social page and swallowed hard – your page is worse. The employee responsible for your company page had to face the music then, and you took some managerial decisions on both marketing and the product itself.

Had an argument on that with your finance director and were about to fire him. Late in the evening you realized that you hadn’t moved the appointment… Has this ever happened to you? It happens to everyone because these are social networks.

As people surf the Internet forgetting the reason they got there, in the same way brands having created their presence on a social network lose concentration and fail to achieve anything. That is why any social media project has to have a goal which will keep us from various temptations to try or do something just for the sake of doing.


If a page was created to drive sales, it should not contain anything that does not work on this goal. And even your CEO’s interview for the Channel One Public Television shouldn’t be published if you are not sure it’ll increase sales. This rule is very important, because it has always been and is most likely to remain so that if you work hard on something, you’ll finally get it.

And don’t forget to place a button that you want your target audience to push on your page.