Article

Andrew Thorne
Andrew Thorne 27 November 2013
Categories Content, Ecommerce

The recipe for successful landing pages

Tips to make sure that your landing pages are a rip roaring success.

The landing page is one of the best selling tools on your website.

 

Landing pages - often linked to from online ads, social media or email campaigns - enhance the

 

performance of advertisements or promos.

The main goal of a landing page is to convert site visitors into sales or leads.

 

Because a landing page contains very targeted information (usually about a product or service) it’s an extremely powerful selling tool and gives your customers all the info they need before taking action.

 

But how can you make sure that your landing pages are a rip roaring success? I’ve put together a recipe of landing page ingredients which should serve as a useful checklist when planning your next landing page.

 

-- 1. Hero Image

The main image - consisting of large (Hero) images and minimal text; the hero image acts as the visual that captures the attention of your visitors in seconds.

 

-- 2. Main Features

The main selling point of your product or service. Visitors look at this for a quick overview of what they’ll get.

 

-- 3. Benefits

This section compliments the main features and explains why visitors should choose your product or service.

 

-- 4. How It Works

Give visitors an insight of what to expect and how the process works.

 

 

-- 5. Pricing Tables

Price tables ensure that visitors can compare services and choose the best option suited to them.

 

-- 6. Credibility

Add testimonials, big name logos or supporters to show who’s using your product or service, this builds trust and supports a visitors to decision to choose you.

 

-- 7. Forms (Call to Action)

A well placed, simple form to capture leads and build your database.

 

-- 8. Secondary CTO

Another ’call to action’ further down the page - this is a second opportunity to convert visitors into sales.

 

-- 9. Social Feed

Real time updates from Facebook, Twitter and Flickr

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more