Article

Andrew Thorne
Andrew Thorne 27 November 2013
Categories Content, Ecommerce

The recipe for successful landing pages

Tips to make sure that your landing pages are a rip roaring success.

The landing page is one of the best selling tools on your website.

 

Landing pages - often linked to from online ads, social media or email campaigns - enhance the

 

performance of advertisements or promos.

The main goal of a landing page is to convert site visitors into sales or leads.

 

Because a landing page contains very targeted information (usually about a product or service) it’s an extremely powerful selling tool and gives your customers all the info they need before taking action.

 

But how can you make sure that your landing pages are a rip roaring success? I’ve put together a recipe of landing page ingredients which should serve as a useful checklist when planning your next landing page.

 

-- 1. Hero Image

The main image - consisting of large (Hero) images and minimal text; the hero image acts as the visual that captures the attention of your visitors in seconds.

 

-- 2. Main Features

The main selling point of your product or service. Visitors look at this for a quick overview of what they’ll get.

 

-- 3. Benefits

This section compliments the main features and explains why visitors should choose your product or service.

 

-- 4. How It Works

Give visitors an insight of what to expect and how the process works.

 

 

-- 5. Pricing Tables

Price tables ensure that visitors can compare services and choose the best option suited to them.

 

-- 6. Credibility

Add testimonials, big name logos or supporters to show who’s using your product or service, this builds trust and supports a visitors to decision to choose you.

 

-- 7. Forms (Call to Action)

A well placed, simple form to capture leads and build your database.

 

-- 8. Secondary CTO

Another ’call to action’ further down the page - this is a second opportunity to convert visitors into sales.

 

-- 9. Social Feed

Real time updates from Facebook, Twitter and Flickr

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more