Article

Andrew Thorne
Andrew Thorne 27 November 2013
Categories Content, Ecommerce

The recipe for successful landing pages

Tips to make sure that your landing pages are a rip roaring success.

The landing page is one of the best selling tools on your website.

 

Landing pages - often linked to from online ads, social media or email campaigns - enhance the

 

performance of advertisements or promos.

The main goal of a landing page is to convert site visitors into sales or leads.

 

Because a landing page contains very targeted information (usually about a product or service) it’s an extremely powerful selling tool and gives your customers all the info they need before taking action.

 

But how can you make sure that your landing pages are a rip roaring success? I’ve put together a recipe of landing page ingredients which should serve as a useful checklist when planning your next landing page.

 

-- 1. Hero Image

The main image - consisting of large (Hero) images and minimal text; the hero image acts as the visual that captures the attention of your visitors in seconds.

 

-- 2. Main Features

The main selling point of your product or service. Visitors look at this for a quick overview of what they’ll get.

 

-- 3. Benefits

This section compliments the main features and explains why visitors should choose your product or service.

 

-- 4. How It Works

Give visitors an insight of what to expect and how the process works.

 

 

-- 5. Pricing Tables

Price tables ensure that visitors can compare services and choose the best option suited to them.

 

-- 6. Credibility

Add testimonials, big name logos or supporters to show who’s using your product or service, this builds trust and supports a visitors to decision to choose you.

 

-- 7. Forms (Call to Action)

A well placed, simple form to capture leads and build your database.

 

-- 8. Secondary CTO

Another ’call to action’ further down the page - this is a second opportunity to convert visitors into sales.

 

-- 9. Social Feed

Real time updates from Facebook, Twitter and Flickr

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

Many of you will have studied marketing at University. You will have learnt all about the marketing mix. My question is whether or not the Marketing Mix is still meaningful in this day and age?

Martin Newman
Martin Newman 6 August 2018
Read more
5 films with Brilliantly Designed Websites

5 films with Brilliantly Designed Websites

The best websites take visitors on a journey that will leave them wanting more. So set aside an hour or three and explore these five brilliantly designed film websites.

Nathan Jones
Nathan Jones 15 April 2016
Read more